McCormick imitation vanilla flavoring is great. I taste no difference from it and pure vanilla extract

The best imitation vanilla on the market and when you buy this economy size you really save money and you don’t have to worry about running out anytime soon. Plus it never goes bad at least I have never had a problem with that. Happy Baking!

This product is good to use in vanilla flavored drinks, such as iced coffee. I would not bake with it as it takes quite a bit to give the vanilla flavor.

I am an avid baker, who sells my baked goods, and love this product. And quite honestly, I prefer it over real vanilla in many cases. Definitely a wonderful, if not equal, alternative to costly real vanilla.

McCormick is a most excellent brand and we trust its high standard of quality. This size is very economical as I use vanilla flavoring a lot for baking. I also add vanilla to my hot chocolate instead of marshmallows. YUM!

I was familiar with the product, but ordering online enabled me to pass by surly staff at my local Sam's. That was a vast improvement. I wouldn't even enter my local club if the scan and go app wasn't available.

I drink a smoothie every day and use this imitation vanilla. The flavor is just enough to smoothe the other flavors together without adding any sweeteners.

I will use this during my baking because research indicates imitation vanilla has a stronger flavor and keeps it during the baking process. McCormick is my go to brand. I will continue to use extract for some dishes that don't require high heat.

I plan to return this to store. It is a very good price for artificial vanilla. But I found the storebrand pure vanilla reasonably priced and I would rather have it because I don’t use very much

I did not like the price of $10.00 where as you could purchase the same product at sam"s club for half of the price. However, the products is perfect to use in baking, etc.