I know there is nothing like real vanilla, but with all the baking I do, I cannot afford real vanilla. I bake for my family and friends and have never had a complaint. I love the smell and will continue using this product for as long as I am able.

I did not like the price of $10.00 where as you could purchase the same product at sam"s club for half of the price. However, the products is perfect to use in baking, etc.

I am an avid baker, who sells my baked goods, and love this product. And quite honestly, I prefer it over real vanilla in many cases. Definitely a wonderful, if not equal, alternative to costly real vanilla.

It is ok if you don’t have true vanilla. It has a light vanilla smell and a non alcoholic taste. It is an imitation so you have to add a lot more to get the true vanilla taste. It works for me.

I plan to return this to store. It is a very good price for artificial vanilla. But I found the storebrand pure vanilla reasonably priced and I would rather have it because I don’t use very much

This product is good to use in vanilla flavored drinks, such as iced coffee. I would not bake with it as it takes quite a bit to give the vanilla flavor.

I drink a smoothie every day and use this imitation vanilla. The flavor is just enough to smoothe the other flavors together without adding any sweeteners.

I was familiar with the product, but ordering online enabled me to pass by surly staff at my local Sam's. That was a vast improvement. I wouldn't even enter my local club if the scan and go app wasn't available.

The best imitation vanilla on the market and when you buy this economy size you really save money and you don’t have to worry about running out anytime soon. Plus it never goes bad at least I have never had a problem with that. Happy Baking!

McCormick is a most excellent brand and we trust its high standard of quality. This size is very economical as I use vanilla flavoring a lot for baking. I also add vanilla to my hot chocolate instead of marshmallows. YUM!