This Imitation Vanilla works very well in baking cookies. Cookies don't need real vanilla because of their baking for baked goods, imitation vanilla flavor will be fine. With cookies, it's almost impossible to taste the difference between the flavor of items prepared with imitation vanilla or pure vanilla extract.

I use it as an air freshener. It's strong enough to provide the scent that I require.

I do a lot of baking and it seems like every recipe calls for vanilla. Since I bought this big bottle it is great not to be always running out.

This is just as good as the real stuff. I bake all summer long and use a lot of vanilla. Great price!

This is the best vanilla extract on the market - Thank you, Walmart for supplying the large bottle at a great price!

Awesome value and quantity! You camt best this! I am disappointed that its not offered in club , butbat the rate pure vanilla is priced , this Mc Cormick Imitation Vanilla is an amazing subsitute and the quality in my cookies, cheesecake and anything else I use it fir is still superb!

I make my own vanilla, but I always have a bottle of this on hand. Shipped beautifully. Top was double sealed to prevent leakage. this is a staple in my kitchen. Great price, too. For imitation vanilla, this is really good. Definitely recommend for your baking needs!

Almost as clear as water they used to make it thicker better now it looks almost transparent when I add it to my drinks

the bottle itself is disgusting it looks like it had been rolled around kicked around on the floor dented Dusty as I'll get out I don't know where this bottle was but I'm almost afraid to open it and use it nasty whoever packaged it couldn't even wipe the bottle off to make it look decent

The price lured me in but this is a terrible substitute for vanilla. It has no real vanilla smell or taste. I even tasted it side by side with real vanilla and it confirmed that it is just brown liquid with a slightly bitter taste. I much prefer the Molina Mexican vanilla to this. I wish Sam’s club would bring it back.