This toothpaste for kids is a hit. It is a bright blue in color which makes it appealing to toddlers. It has a good taste so toddlers enjoy using it. The cap is an easy twist off so toddlers can be independent.

For having small children in the house this toothpaste is not sore or hazardness. The value is worth it and the flavour is not strong. The packaging is great for kids.

Perfect for my daughter! She's been using this toothpaste for years and loves it. The taste never seems to change from tube to tube (unlike other toothpaste brands), making it a family favorite and a must buy!

Typical packaging, good sensory experience and ingredients seem effective for brushingNephew loves since hes starting to use new toothpastes and i remember this one not being “spicy” I love that this option is available

Great kids’ toothpaste. My kids love it and it’s so inexpensive to buy from Sam’s, especially with instant savings. I definitely recommend for children!

My kids love this toothpaste! Great value lasts a long time with no sugar added. Great packaging and effective for fresh breath. They are 4 and 8 and request this brand!

As you can see, this definitely gets used in our house! My son uses it and it works great for him. It's mild enough that he doesn't complain about it bothering his mouth. It's a good toothpaste for kids!

My kids have use this wasn't that keen on it I only got it for them because I use it so I probably won't buy again was too strong for them Adult one is good

My kids love these, and it's gentle, not as minty as others. I've tried it came in a nice package the size is very big for the price it's works very well it keeps her mouth smelling fresh I absolutely love it

Bought it for my 4.5 year ols grandson. When I gave it to him, he said he already has it. Was the same toothpaste that his dentist gave him as a sample. Enough tubes for the next year.