My kids used this for years and although they enjoyed the flavor and level of mintiness, it didn’t do so well in preventing cavities. I wouldn’t recommend unless your kids won’t use anything else.

For having small children in the house this toothpaste is not sore or hazardness. The value is worth it and the flavour is not strong. The packaging is great for kids.

My kids love this toothpaste, they like the flavor. The packaging is good. As far as ingredients, they could be better, I wish it had nanohydroxyapetite and not fluoride but it's hard to find good kids toothpaste

My kids love this toothpaste. Other toothpastes are too minty, so they like the taste of this one. The packaging is easy enough for them to open up and then put away themselves.

This toothpaste for kids is a hit. It is a bright blue in color which makes it appealing to toddlers. It has a good taste so toddlers enjoy using it. The cap is an easy twist off so toddlers can be independent.

Perfect for my daughter! She’s been using this toothpaste for years and loves it. The taste never seems to change from tube to tube (unlike other toothpaste brands), making it a family favorite and a must buy!

My kids love these, and it's gentle, not as minty as others. I've tried it came in a nice package the size is very big for the price it's works very well it keeps her mouth smelling fresh I absolutely love it

My kids love this toothpaste! Great value lasts a long time with no sugar added. Great packaging and effective for fresh breath. They are 4 and 8 and request this brand!

As you can see, this definitely gets used in our house! My son uses it and it works great for him. It’s mild enough that he doesn’t complain about it bothering his mouth. It’s a good toothpaste for kids!

Typical packaging, good sensory experience and ingredients seem effective for brushingNephew loves since hes starting to use new toothpastes and i remember this one not being “spicy” I love that this option is available