Kids love the taste and mostly ask for this brand since it keeps their mouth smelling fresh and amazing. I would definitely recommend for children.

My kids are using it over a year and really like. We tried different brand and this one is the best go us. The flavor is great and you don't need much. The backache is cute too. Recommend

Prefer Colgate to Crest, but since I couldn't get the Colgate KId's, this will do. The flavor is good though. Can't handle the mint in most toothpaste, so this is one of the better options.

This toothpaste has a mild taste and not harsh at all. It has sparkles in the toothpaste, an enjoyable experience for kids. It also helps prevents cavities which I always look for in a toothpaste and gentle on the gums.

My kids like it because it's not spicy as my youngest son says and it protects well with cavities and it's got a great price and it's sold in almost every store near me

My kids love this toothpaste. Other toothpastes are too minty, so they like the taste of this one. The packaging is easy enough for them to open up and then put away themselves.

While the flavor of crest kids toothpaste is welcoming to children, the toothpaste is ineffective in keeping kids mouth smelling clean. Texture is like any other toothpaste but it just taste like candy and is a joke, therefore it's not worth using.

My kids love this toothpaste, they like the flavor. The packaging is good. As far as ingredients, they could be better, I wish it had nanohydroxyapetite and not fluoride but it's hard to find good kids toothpaste

My step daughter loves this toothpaste. She's 11 and thinks the sparkles are fun. She's very picky but likes the taste- not too minty. It's also a great price.

My kids are picky on what flavors of tooth paste they will actually use, this one smells and taste better than most of the bumblegum flavor kids toothpaste you find. Great price.