My son still loves this the best. He does not like any minty toothpaste so this is the best alternative.

Great price for kids toothpaste. Only thing I don’t like about this toothpaste is the blue sticky paste that is all over my kids bathroom.

I have always been a Crest user and now I buy it for my grands who use it. They are 5 & 2 and cavity free!

This is a good kid friendly toothpaste. My kids love the flavor, which helps promote daily brushing.

I enjoy getting bigger quantities for the price and kids they like the tooth paste thank you sams club

Bought this to keep half at my house and half at my daughter’s house for my grandchildren. Price was good

Children's teeth are delicate & fragile so happy that only a handful broke with this great toothaste.

[This review was collected as part of a promotion.] I received this product free from Crest in exchange for providing my honest review. My 5 year old loves bubble gum and I'm happy to give her anything that encourages her to brush her teeth. Where getting her to brush used to be a hassle, she now asks to brush her teeth. The only down side to liking the flavor so much is that she will squeeze too much onto her brush. The sparkles mixed in the gel add to the fun. I personally tried it too - but did not care for the bubblegum flavor. I did not allow my personal taste to change my overall review - after all this is for the kids!

[This review was collected as part of a promotion.] Our kids are always complaining about the taste of toothpaste but we don't hear a single gripe about this one! No 'spice' (read: mint) to burn their tongues and they love the taste so much we've had to limit brushing in our house!

[This review was collected as part of a promotion.] Kids’ Crest Cavity Protection Sparkle Fun Toothpaste is definitely kid approved. Both of my children absolutely loved the flavor and smell of the bubble gum toothpaste. Great texture, stays on toothbrush and doesn't land on my sink. Great smell, I have picky kids and they loved using this. Great taste, my daughter brushes her teeth MORE now that we found a toothpaste she loves. Thank you Oral-B for letting us try your products, 100% will buy from now on!