The 5 star is because of the Crest name. Unfortunately, i was not able to use this as Fedex damaged the package and left as such at my door with the handsoap that leaked everywhere onto this toothpaste and other items which can only be purchased thru delivery - I had to return them all to the store itself as i needed what I ordered. Since there are no other options except delivery thru Fedex - i wont be purchasing again thru Sams.

[This review was collected as part of a promotion.] My kids really enjoy this toothpaste, and it makes brushing much less of a chore. It comes in a massive tube, which provides good value per ounce. The color is a bright blue, with visible sparkles, and applies easily to a toothbrush. My kids report a bubblegum flavor, and the toothpaste foams nicely and gets their teeth clean with no visible residue (or glitter).

[This review was collected as part of a promotion.] This toothpaste has a great taste and added benefits to help protect your child’s protection against cavities. It’s sparkles out of the tube and goes on the toothbrush easy. Highly recommend this flavor and brand!

[This review was collected as part of a promotion.] My son loves it so much!!! It had good flavor. The padding is welcoming for kids don’t need to much the consistency is great for them. He is excited to brush his teeth in the morning I will be purchasing again for sure!!

[This review was collected as part of a promotion.] My daughter absolutely loves this Kid’s Crest Sparkle fun toothpaste! The fun, sparkly blue color immediately got her excited about brushing, and the bubblegum flavor is very kid-friendly while still leaving a nice hint of freshness afterward. It rinses easily, leaves her teeth feeling clean. Tube is a good quantity and great value. It does contain fluoride, which I appreciate for cavity protection, but i don’t offer it to my younger child yet since he can’t reliably spit toothpaste out. Overall, a great experience and definitely something we will continue using!

[This review was collected as part of a promotion.] First of all ithe packaging is sparkly. My kids were so excited to use it because it was sparkly. They said it tasted like bubble gum but it didn’t have enough sparkles in the actual toothpaste. But overall they like it way better than regular toothpaste and they are excited to use it I call that winning

[This review was collected as part of a promotion.] I got the kids crest toothpaste in return for my honest review. The packaging is simple and easy to open. All 3 of my kids have used this toothpaste. They love that its not minty and easy to brush with. It's a great value as well!

[This review was collected as part of a promotion.] I really like this toothpaste for my little one. The fun sparkle make brushing more enjoyable and the texture is easy to apply without making a mess. It rinses away easily and the packaging is cute and practical. Overall, it feels like a great everyday option for a kids.

[This review was collected as part of a promotion.] My daughter loves this toothbrush! The sparkling fun flavor makes brushing her teeth more fun, and I love that it contains fluoride to help protect against cavities. It has a nice texture, doesn’t feel too harsh, and the sparkles are such a cute touch for kids. Definitely a great everyday toothpaste for little ones.

[This review was collected as part of a promotion.] We use Crest Kids Cavity Protection toothpaste regularly because it’s the same brand we always receive from our pediatric dental office in a travel size tube. It has worked well for us, and I like that it contains fluoride to help protect against cavities. The tube is large and seems like it will last a long time. The packaging is great and easy to squeeze out the right amount. We do pay attention to the amount used for every brushing. My kids love the flavor which makes brushing somewhat less tedious. It has a mild mint taste that is not too strong or overwhelming. It's a reliable toothpaste that works very well for kids.