Our 3 kids love the toothpaste. It's mild and easy on a kids mouth, but effective and well priced. However, the problem is we've now had 3 tubes over the last tube that after a few uses have failed. This results in an almost full tube of toothpaste being rendered useless, because there is no other way to get the toothpaste out other than to cut into it. The task of cutting the tube to get to the toothpaste is in no way, less mess or neat squeeze. The even more frustrating part is that we put the toothpaste on for them. So it's not a case of kids destroying the tube or puncturing the bag by misusing it. Please fix the way these tubes work, there has to be a better way.

[This review was collected as part of a promotion.] My daughter absolutely loves the Bubble Gum flavor of her new Kids' Crest Cavity Protection Sparkle Fun Toothpaste. Ever since she was little she has had problems tolerating us brushing her teeth ( health problems, having a breathing tube, cant stand to have many things in her mouth). She doesn't mind us brushing her teeth when we use this toothpaste. She seems to love the taste and I love the sparkling outcome. The only thing i didn't like so much was that her breath still didn't smell clean. She still has a bit of that stinky morning breath. Overall though its a great product and I would recommend it to others.

[This review was collected as part of a promotion.] My son wasn't a fan of the bubblegum flavor, he prefers fruity types of toothpaste. I tired it, and agree its a little over board on the flavor that it tastes sickly sweet and fake. But it did its job well at cleaning the teeth! Also SLIGHTLY disappointed that the toothpaste wasn't sparkly since the tube showed sparkles in the toothpaste. +3 stars for doing its intended job. -2 stars for fake/sweet flavor. Probably wouldn't buy again just because its not a preferred flavor in our household.

[This review was collected as part of a promotion.] Made me believe worth it to pay more for a toothbrush. My daughter useso it more, for longer, and takes better care of it than any other manual toothbrush she has had. Eye opening and makes me really think she will use it for a while

[This review was collected as part of a promotion.] I dont think there is much i would have wanted to know before i got the toothpaste. Who knew the color and taste Could have so much to do with the kids brushing their teeth before this my son was using the blue gel paste but when we got this one he was excited it was pink and he actually believed it was bubblegum flavor this product was a huge hit with my toddle. Theanks for the free product oral-b

I used this alot as a kid, but as an adult with kids, I’ll NEVER let them use this. It has dyes and a bunch of crap That’s not good for you. Fluoride is also bad for you, so stay away from that ingredient as well. We don’t need it and you def pay for what you get. (It’s cheap, and you get crap)

[This review was collected as part of a promotion.] My five year old son is incredibly picky when it comes to toothpaste flavors. He has only been willing to use the toddler training toothpastes. So, I was skeptical when I was offered the opportunity to try Kid's Crest Cavity Protection Sparkle Fun Toothpaste Bubblegum flavor. However, my son was excited to try it just so he could give me his opinion! Honestly, I was expecting the toothpaste to be banished to the bathroom cabinet immediately after the first taste, joining the multiple other tubes already cluttering the space. But my son has been using this toothpaste nonstop ever since! I'm thrilled to have found a more age appropriate toothpaste that he will happily use all the time! *I received this product for free from Crest in exchange for my honest and unbiased opinion.

[This review was collected as part of a promotion.] The title says it all- Sparkle Fun!! Who doesn't want to brush their teeth with sparkley toothpaste?! My kids love it! They don't like toothpaste that is too spicy, and this is perfect! The cap prevents messes which is great! The kids reach for this toothpaste first from their other options. I received this product free for my honest opinion.

I buy this toothpaste for my 4 year old son. Tonight while getting the toothpaste on his toothbrush, I found a decent sized chunk of wood in the toothpaste. This did not come from our house as it’s newer and the wood was the same color as the toothpaste which to me means it has been in there since the toothpaste was put in the container.

[This review was collected as part of a promotion.] Thanks to Crest for the free product my son is able to brush his teeth better now and reach places a normal toothbrush was not able to do. It comes with interchangeable heads and a charging base. Must have product to get for your children to make brushing fun.