[This review was collected as part of a promotion.] Although I have strange kids who are really into minty toothpaste, I figured bubblegum flavor would be even better. I love that even though it was designed to appeal to kids, it is still just as good as regular toothpaste, unlike some of those other kid-focused products (I'm looking at YOU, sugary breakfast cereal)

My kids love the color and flavor of this toothpaste. It keeps the cavities away and keeps their teeth nice and clean and white. They are always excited to brush their teeth with the sparkly fun toothpaste! It also has super cute packaging. A great value for your money!

[This review was collected as part of a promotion.] My 7 & 8 year old daughters were very excited to try Crest's Sparkle Toothpaste. The conversation and giggles when it was time to brush their teeth before bed was priceless! 7 year old: 'Look sis, SPARKLES! Our toothpaste has GLITTER! I wonder if it's gross?' 8 year old gives it a sniff: 'It doesn't smell gross, it smells awesome!" They both put the toothpaste on their Oral B Finding Dory brushes and the giggles began! They loved everything about it. The glitter made it fancy, it smelled awesome and it was yummy with no mouth burning sensation. 5 stars from the girls for fun and 5 stars from mom for a product that they will actually use and enjoy!

I like this brand I've bought plenty and I have plenty in storage I love it because it does get the job done but it's not too harsh that my kids cannot take it it's very effective and I do recommend it my favorite toothpaste for my children is this their mouths or as clean as mine

[This review was collected as part of a promotion.] You get a lot of toothpaste with this product. The packaging is simple. My boys like the bubblegum flavor although they did not seem to notice or care about the sparkles. I, however, prefer my kids to use fluoride-free toothpaste which this is not.

[This review was collected as part of a promotion.] I received this product for free from Crest. My 7 year old son has declared that this is his favorite toothpaste. He normally only likes toothpaste based on the character so I was pleasantly surprised by how much he liked this. I personally like that it has the cavity fighting ingredients he needs and is gentle on his teeth.

Great traditional bubble gum kiddie flavor taste with a fun sparkle that helps my kids want to keep brushing their teeth! Win win! My kids continue to keep having great dental check ups with this brand of toothpaste. Keeps the cavities away! I’d recommend.

[This review was collected as part of a promotion.] I received this product for free from Crest for my honest opinion. All three of my children (6, 8 & 9) love this toothpaste. No more complaining that the toothpaste is too "spicy". I have even tested it, and it has a nice bubblegum flavor. Perfect for sensitive little mouths.

[This review was collected as part of a promotion.] My four year old daughter was excited about getting to test out Crest toothpaste for free. You can never go wrong with bubblegum toothpaste. My daughter enjoyed using the toothpaste. However, this toothpaste seemed a bit softer and runnier than other toothpaste. My four year is a typical independent learner who insists on doing everything by herself. It was hard for her to put the toothpaste on her toothbrush by herself. She would always end up making a mess. Toothpaste would be all over the sink. She got a little frustrated and started using a different toothpaste only because it was thicker and therefore easier to put on the brush head. of course I would eventually take over brushing her teeth once she was finished doing it by herself. When I applied the toothpaste it did seem softer. It seemed to dissolve faster. I thought it was just like any other toothpaste. However my daughter didn't like it too much.

It’s safe and affordable kids toothpaste, you can purchase it in most grocery stores and it’s truly serves the purpose, it’s effective when used as directed, my 5 year old don’t mind the flavor, he brushes his teeth twice a day, I am continuing purchasing the product and refer to others.