The kids toothpaste was very mild. My nephew is really picky about the toothpaste he will allow us to brush his teeth with but he really doesn’t mind this one. We keep this one on hand for when he comes over. I would 10/10 recommend this product for kids for sure.

[This review was collected as part of a promotion.] All 3 of my children tried this toothpaste. My sons 3 and first thing he said was its not hot mommy. It taste yummy. The toothpaste left my childrens teeth all shiny and white. They all love this toothpaste. This toothpaste cleans childrens teeth great. I have recomended to lots of friends.

[This review was collected as part of a promotion.] My son has always been particular about the flavor of his tooth paste, so I was worried he wouldn't like this one. But he loves it! He says that it tastes like mint bubble gum! The consistency isn't too runny & it has fun sparkles in it too!

The box caught not only Mines but my kids attentions as well. Not only was the box attractive. The brand is good!! And at an affordable price. My kidsove it and I have no problem getting getting to brush their teeth. I actually have to hide the toothpaste because if not they'll be in there brushing 30x a day.

I have to admit this toothpaste has a pleasant flavor. When teaching and helping my son learn to brush his teeth, this was his favorite. He always asked his dentist for the yummy toothpaste. Teaching him not to swallow it was fun because he liked it so well. It always got his teeth clean and he kept great check ups while using it. As a mom. I really recommend it for younger kiddos.

My kids get these when they visit the dentist and I always have to fight them to throw it away bc they love it so much. But this is garbage that I don’t think a child should be ingesting. It has titanium dioxide which was pulled in the EU as it is a carcinogen that bioaccumulates in the body. It also contains mica which gives it the glitter. I don’t want my kids swallowing that. Then there’s the blue dye, the sulfates. I just hate this stuff. I stopped buying crest long ago bc of the triclosan and chemicals and harsh dyes. I don’t know why they can’t put out products without a ton of garbage added to it, especially products for children

[This review was collected as part of a promotion.] My son and I liked the sparkle fun toothpaste sent by Crest. It wasn't too sticky or funny tasting. He approved. The one thing that I would change in the toothpaste is the dye that is included. My son didn't really say anything about the color (just the taste) so it would probably just be as easy to forget the Red 40. Otherwise, we liked the paste.

It’s safe and affordable kids toothpaste, you can purchase it in most grocery stores and it’s truly serves the purpose, it’s effective when used as directed, my 5 year old don’t mind the flavor, he brushes his teeth twice a day, I am continuing purchasing the product and refer to others.

[This review was collected as part of a promotion.] I loved this product as a parent, it looks fun, and has a nice outer package on the actual toothpaste. My son loved the taste and the fact that it was a colored paste. It made brushing so much better, when buying for children the design is definitely a MAJOR factor. Overall great product and price for the product size. The only bad thing about this paste is the aftertaste, which is tolerable. You should know that this would be a great buy for beginning brushers, due to the quality of the product!!!

[This review was collected as part of a promotion.] My kid likes the flavor and it keeps his teeth white and his breath fresh. No complaints thus far and we’ll probably stick with it since our kid loves the flavor and characters. I received this product free as part of a promotion from Crest in exchange for providing a review with my honest opinion of the product.