It’s safe and affordable kids toothpaste, you can purchase it in most grocery stores and it’s truly serves the purpose, it’s effective when used as directed, my 5 year old don’t mind the flavor, he brushes his teeth twice a day, I am continuing purchasing the product and refer to others.

[This review was collected as part of a promotion.] My son wasn't a fan of the bubblegum flavor, he prefers fruity types of toothpaste. I tired it, and agree its a little over board on the flavor that it tastes sickly sweet and fake. But it did its job well at cleaning the teeth! Also SLIGHTLY disappointed that the toothpaste wasn't sparkly since the tube showed sparkles in the toothpaste. +3 stars for doing its intended job. -2 stars for fake/sweet flavor. Probably wouldn't buy again just because its not a preferred flavor in our household.

[This review was collected as part of a promotion.] As a Mom.. I always want to give my child the best and this toothpaste is one of them.. So ya, I give this toothpaste a try, also because I am curious why she is loving it. I then find out that even someone at my age will actually like it. No wonder!

[This review was collected as part of a promotion.] My daughter is so picky with toothpaste , she thinks they are all "spicy". This is the first she has tried besides baby toothpaste. Every time I brush her teeth, I give in and let her use it again Since we got the Crest sparkle Bubblegum flavor, she just tried it once and has been using it ever since! *I was given this product for free from Crest in exchange for my honest and unbiased opinion.

[This review was collected as part of a promotion.] She still going strong with the Crest Cavity Protection Sparkle Fun Toothpaste. We're so happy that she loves brushing her teeth now and we don't have to stay an watch her like we did in the pass. Parents this is the best toothpaste we have use for the kids.

[This review was collected as part of a promotion.] Kids’ Crest Cavity Protection Sparkle Fun Toothpaste is definitely kid approved. Both of my children absolutely loved the flavor and smell of the bubble gum toothpaste. Great texture, stays on toothbrush and doesn't land on my sink. Great smell, I have picky kids and they loved using this. Great taste, my daughter brushes her teeth MORE now that we found a toothpaste she loves. Thank you Oral-B for letting us try your products, 100% will buy from now on!

[This review was collected as part of a promotion.] Thanks to Crest for the free product my son is able to brush his teeth better now and reach places a normal toothbrush was not able to do. It comes with interchangeable heads and a charging base. Must have product to get for your children to make brushing fun.

[This review was collected as part of a promotion.] Thanks to Crest, my 3 year old was able to try Kid's Crest Cavity Protection bubble gum flavor toothpaste. It's very hard to find a flavor my picky daughter will like. She will usually say yuck and stick out her tongue. Not easy for mom or dad to brush teeth with something yuck. Well, thanks to this great new bubble gum flavor our daughter believes she is actually getting a reward which makes teeth brushing an easy thing rather than a new sport. This is the only toothpaste my daughter will be using for a long while. We love this product. !!!

My oldest kiddo is very picky when it comes to toothpaste. This Crest toothpaste for kids is all he will use. The paste is like a glittery blue color and doesn’t have that typical toothpaste taste most kids dislike. I like it for him because i know he is getting cavity protection.

[This review was collected as part of a promotion.] My four year old daughter was excited about getting to test out Crest toothpaste for free. You can never go wrong with bubblegum toothpaste. My daughter enjoyed using the toothpaste. However, this toothpaste seemed a bit softer and runnier than other toothpaste. My four year is a typical independent learner who insists on doing everything by herself. It was hard for her to put the toothpaste on her toothbrush by herself. She would always end up making a mess. Toothpaste would be all over the sink. She got a little frustrated and started using a different toothpaste only because it was thicker and therefore easier to put on the brush head. of course I would eventually take over brushing her teeth once she was finished doing it by herself. When I applied the toothpaste it did seem softer. It seemed to dissolve faster. I thought it was just like any other toothpaste. However my daughter didn't like it too much.