[This review was collected as part of a promotion.] Our kids are always complaining about the taste of toothpaste but we don't hear a single gripe about this one! No 'spice' (read: mint) to burn their tongues and they love the taste so much we've had to limit brushing in our house!

[This review was collected as part of a promotion.] My daughter loves to use this! Every little girl loves sparkles! So definitely mom approved too! It cleans teeth and they want to use it to make their teeth sparkle clean! You can't beat Crest Kids! It's recommended by our dentist for our daughter too, so everyone is happy and everyday we get to see those beautiful white, cavity free smile! *I received this product as part of a promotion from Crest for free in exchange for my review and honest opinion!

[This review was collected as part of a promotion.] The crest cavity protection sparkle fun tooth paste tastes awesome, both my 2 year old and 4 year old very much enjoy using it. It makes their spit pink and they find that funny. Their teeth get nice and clean and the easy to squeeze designe allows my four year old more independence.

[This review was collected as part of a promotion.] Our kids loved the taste of the toothpaste and the "sparkle" was an interesting addition since they kept checking their teeth to see if they were also sparkling. I am always iffy about buying new things for them because of how wishy washy they can be, so getting to try it for free from Crest was a great thing for us. We know they like it now and now I can add another "child approved" item to our shopping list.

[This review was collected as part of a promotion.] Thanks to Crest, my 3 year old was able to try Kid's Crest Cavity Protection bubble gum flavor toothpaste. It's very hard to find a flavor my picky daughter will like. She will usually say yuck and stick out her tongue. Not easy for mom or dad to brush teeth with something yuck. Well, thanks to this great new bubble gum flavor our daughter believes she is actually getting a reward which makes teeth brushing an easy thing rather than a new sport. This is the only toothpaste my daughter will be using for a long while. We love this product. !!!

[This review was collected as part of a promotion.] My son wasn't a fan of the bubblegum flavor, he prefers fruity types of toothpaste. I tired it, and agree its a little over board on the flavor that it tastes sickly sweet and fake. But it did its job well at cleaning the teeth! Also SLIGHTLY disappointed that the toothpaste wasn't sparkly since the tube showed sparkles in the toothpaste. +3 stars for doing its intended job. -2 stars for fake/sweet flavor. Probably wouldn't buy again just because its not a preferred flavor in our household.

[This review was collected as part of a promotion.] I dont think there is much i would have wanted to know before i got the toothpaste. Who knew the color and taste Could have so much to do with the kids brushing their teeth before this my son was using the blue gel paste but when we got this one he was excited it was pink and he actually believed it was bubblegum flavor this product was a huge hit with my toddle. Theanks for the free product oral-b

[This review was collected as part of a promotion.] The Kids' Crest Cavity Protection Sparkle Fun Toothpaste is a great way to entice kids to brush their teeth! The sparkle adds fun for the child while learning good habits of brushing with a good flavor. My stepdaughter loved this toothpaste and I was happy we got to try it for free from Crest through BzzAgent!!

[This review was collected as part of a promotion.] The taste of this toothpaste is sweet which appealed to my kiddo. It appears to be cleaning his teeth well. It falls in line with other Crest toothpaste products. If you like Crest, they haven't let you down with this toothpaste for your kids.

[This review was collected as part of a promotion.] In exchange for an honest review, our family received from Crest: Kids'Crest Protection Sparkle Fun Toothpaste. My 4 year old daughter enjoys the taste since it is bubblegum flavor and the color is a pinkish/red. So visually, the packaging is appealing . It also states that it does have it fights cavities (which is a good thing)! We did notice that you had to be tad bit liberal with the amount that goes on the brush head in order to get some lather.