I love this toothpaste when I used it as a kid it was so nostalgic and tasted so good so I would recommend it for people with kids who don’t like the taste

Had this growing up in the 80’s and 90’s and I’m happy to share it with my grandson! He gets excited about the sparkles and now enjoys brushing his teeth. Crest is a trusted brand and will always be a staple in our house!

This toothpaste has a mild taste and not harsh at all. It has sparkles in the toothpaste, an enjoyable experience for kids. It also helps prevents cavities which I always look for in a toothpaste and gentle on the gums.

I might not be able to speak on behalf of kids– but as a person with sensitive taste buds, I can hardly remember a time where brushing my teeth wasn’t the most dreaded part of my day. I have never been one for mint. So, the “grown-up” toothpaste aisle always failed to appeal to me. The Crest Kid’s Toothpaste changed the game. I finally found a toothpaste that I could get along with, without sacrificing the dental hygiene practices that I like to prioritize. First and foremost, the flavor is so much better than the minty, spicy toothpastes marketed toward adults. It doesn’t make me feel half as sick as those brands do. The flavor is sweet, and bubblegum-adjacent (though more of a vanilla, fruity nothingness, if I’m being honest). Yet, it doesn’t taste overly artificial. It’s a kids’ toothpaste, so it tastes about like what you would expect from a kids' toothpaste. A little sweet, a little plain. Nothing more, nothing less. And that’s exactly how I’d prefer it. I’m also very happy with the results that I’ve seen thus far. It’s a decently efficient toothpaste. I feel like my teeth are very clean afterwards, even without the cooling, minty taste that we’ve become attuned to expect. I’ve been using this product for a few years, and not had a single cavity. While I can’t say that it’s for sure because of this toothpaste, I feel confident that the fluoride has helped. I appreciate what it has done for my dental hygiene. It actually makes me want to brush my teeth each day. Ultimately, if you’ve tried other childrens’ toothpastes before and not had a positive experience, this one isn’t going to do that much different. It’s somewhat more mild and appealing. But if mint-flavored products don’t do it for you, then this is the right last-ditch option.

Crest Kids Cavity Protection Sparkle Fun Toothpaste makes brushing time so much easier (and way more fun). The flavor is sweet and kid-approved—no fights or fuss, just happy little brushes! The texture is smooth and gentle, perfect for kids’ teeth. I love that it’s effective at protecting against cavities while still being safe and fun for little ones. The packaging is bright, colorful, and super appealing to kids, which honestly helps motivate them. And for the price, it’s a great value for something that actually gets kids excited about dental care. Smiles all around!

My siblings use this and they absolutely love it. I’ve myself tried it out of curiosity and it tastes really nice and the packaging is nice and fun and the texture feels like any regular old toothpaste and it’s actually really nice considering the quality as well as the effectiveness. And its price is really nice.

My little sister used this when she was just learning how to brush, and it was perfect for her. The flavor is gentle not too minty or overwhelming so it made brushing way easier without complaints. It foams just enough, cleans well, and the fun packaging kept her interested. It’s a great choice for younger kids or anyone just starting to build good brushing habits.

Customers appreciate the toothpaste's color-changing feature, which turns pink when brushing and helps kids spend more time cleaning their teeth. Moreover, they find it fun and effective for kids, with one customer noting it makes brushing a more enjoyable experience. Additionally, the product receives positive feedback for its taste, value, and functionality, and customers like its quality and appearance, with one mentioning it's not too sweet or overpowering. Texture is very good. packaging is very well.

My daughter actually asks to brush her teeth with this — the sparkle and fun flavor make it a win in our house. It does a great job keeping her teeth clean, and I feel good knowing it has fluoride for cavity protection. Just wish it had a slightly more natural ingredient list, but overall it’s been great for her!

i have a five year old and twin one and a half year olds.. let’s just say brushing teeth is one of the LEAST favorite activities i. this household 🫠 in one of my brilliant motherhood moments, i decided we were all going to go to the store and pick out toothbrushes and toothpaste, thinking if they had a choice, they would maybe be more interested? well, character toothbrushes picked out, we braved the toothpaste section. to my surprise, they didn’t want to character tooth paste to match, but the ‘sparkly unicorn toothpaste!’ we had a whole conversation about if this is the toothpaste unicorns use (hey, i know you’ve told a white lie or two to make your life easier, don’t judge me 🤪) and they (especially my five year old!) were EXCITED to brush their teeth when we got home i was nervous, but all three of them really enjoyed the flavor and look. while it hasn’t been a miracle worker, especially for my twins, it has made things much easier, especially with my older daughter. i see us using this for many years to come!