This def caught my and my kids eye but that’s pretty much all it did the flavor was bland and the kids said it felt like it wouldn’t come off there teeth

[This review was collected as part of a promotion.] The toothpaste was pretty decent. It left their breath smelling fresh and their teeth where clean, the kids just didn't care for the bubblegum flavor.

My son loves this because of the sparkles. He always asks for the sparkle toothpaste. It's been a great way to get him to brush his own teeth because she gets to pick his own toothbrush and toothpaste.

I buy this toothpaste alot. Packaging and effectiveness make this toothpaste for your money. Taste is good and sensitivity seems to be good with the ingredients

The kids loved this toothpaste and it helped them brush better because it tasted good to them. Now they use adult toothpaste, but I recommend this for kids

My children absolutely love this toothpaste. They like the bubblegum flavor and the sparkles! I like that it has fluoride so everyone wins in my opinion.

This is the only toothpaste my daughter will use… anything with my burns her mouth so this flavor is perfect! She has never had any cavities or complaints.

Very effective and super fun to use. Does not give me any sensitivity or any issues with my gums are my teeth. I will re-purchase this over and over.

This is one of the few toothpastes my picky kiddo really loves — I’d much prefer him use this than a licensed character flavored kind. It was introduced to him by our dentist and now it’s our go-to! No texture issues either, which is a huge plus.

My son is using this, the smell ok for kid, not too strong, smell a little bit sweet, make his teeth clean and smell good, texture not too thick, easy to push out