Has a pleasant taste and cleans well. My nephews love using the toothpaste. Package could be a little different to easily distinguish from other types of Crest. Price is a little more than other brands.

Kids love this! Good intro to regular adult toothpaste. Packaging is small for kid sized hands! Easy for kids to squeeze product! The smell is nice & not too overpowering!

My granddaughter always chooses Crest Sparkle toothpaste. She likes the taste and the little sparkles make the toothpaste more fun to use. It definitely met my expectations and I would recommend Crest to others.

My 6 year old is very picky about toothpaste. We've tried a bunch and he usually found something not to like about each one. This is the only one he enthusiastically approved! He likes the flavor and the sparkle.

My kids love the taste of it which helps because it makes them excited to brush. The packaging is effective, the texture is as expected and none of my 4 kids complain about any sensitivity at all.

This is my sons toothpaste. He loves the taste and enjoys using it. His teeth look great after using it. This is the one we will be sticking with for a while

My children love this toothpaste. Easy to open, great value. The toothpaste is formulated with fluoride to help fight cavity and protect teeth. Kids love the scent and flavor.

[This review was collected as part of a promotion.] To some kids bubble gum flavor gets old no matter how fun it is to use. So my suggestion is make more flavors, maybe like fruits.

My son loves this because of the sparkles. He always asks for the sparkle toothpaste. It's been a great way to get him to brush his own teeth because she gets to pick his own toothbrush and toothpaste.

This def caught my and my kids eye but that’s pretty much all it did the flavor was bland and the kids said it felt like it wouldn’t come off there teeth