Kids love this brand. Keeps them from arguing about brushing their teeth. Will use until they're comfortable with mint toothpaste. Would recommend to any parent.

I'm not really a toothpaste expert but this works well for my neices and nephew. We tried the normal mint flavors but they were too spicy for the kids. This one is perfect for them

[This review was collected as part of a promotion.] My daughter is picky on her flavors and I asked her to give it a try to my surprise she was happy with it. Yay

Dentist recommended and kids love it! My daughter has tried to move up to my 3D white but always comes back to using her sparkle fun. ❤ she says it taste better than mom's.

Love this for Kids, and even myself! The texture, flavor and smell of it is perfect for kids. It isn’t minty or strong in taste or smell. It’s really easy to introduce to young kids first using toothpaste.

This is my children’s favorite toothpaste of all time. It does a good job cleaning their teeth & they don’t mind the taste (we went through several different ones due to not liking the taste). I recommend it to everyone with kids.

Works amazing. Keeps kids from not wanting to brush their teeth. Keeps the dentist happy. It also does help improve and keep away cavities. I totally recommend.

I bought this and I found MICROBEADS!!! Not eco-friendly at all. No wonder all the sparkles. To cheap. YOU GUYS ARE CAUSING GREAT DAMAGE TO OUR HEALTH AND OUR EARTH!!! Contains: Carbomer. Dumped this right in the trash!

The flavor is good and the kids like it and the packaging has everything clearly on the back of the box the texture is smooth and silky and fresh and the Effectiveness is good and the value for money is good

My kids love this!! It’s so fun and doesn’t taste bad. My kids hate the taste of strong mint and this isn’t overpowering at all. Compared to alternatives, it’s the best one I’ve tried! Super satisfied, it’s a must have.