Love this for Kids, and even myself! The texture, flavor and smell of it is perfect for kids. It isn’t minty or strong in taste or smell. It’s really easy to introduce to young kids first using toothpaste.

My son hates mint flavor so getting him to brush his teeth can be challenging but he really likes the flavor of this and has even gotten in the habit of brushing twice daily without being reminded since buying this product.

i like that it’s not too minty that it would like burn your tongue, it’s great for kids, love the flavor, and is affordable and is a great travel size

This is my children’s favorite toothpaste of all time. It does a good job cleaning their teeth & they don’t mind the taste (we went through several different ones due to not liking the taste). I recommend it to everyone with kids.

The kids like it but it took a while to get them use to. It’s not attractive to a kid the packaging i mean so it was a struggle at first but they like it.

I bought this and I found MICROBEADS!!! Not eco-friendly at all. No wonder all the sparkles. To cheap. YOU GUYS ARE CAUSING GREAT DAMAGE TO OUR HEALTH AND OUR EARTH!!! Contains: Carbomer. Dumped this right in the trash!

I am a kid and I still like this toothpaste and my college kids get it from time to time. It has this magical almost bubble gum flavor. It is nostalgic and takes me back to my childhood. My teeth feeling clean clean when I use it.

My kids wont use any other toothpaste! Kids crest is fun and effective. The sparkly blue keeps the kids excited about brushing their teeth and the toothpaste itself tastes sweet.

[This review was collected as part of a promotion.] After two months of use, my son still likes this toothpaste. The tube also seems to stay relatively clean after each use, which is an improvement over other brands he has tried.

This product has made it easy for my 5 year old to enjoy brushing his teeth due to the flavor. The packaging is sturdy and colorful. The texture is very smooth which makes it effectively goes on the toothbrush. The price for the value is great.