[This review was collected as part of a promotion.] My five year old daughter is super picky on toothpaste. She had no complaints at all when using this one!!

My 3 year old daughter loves this toothpaste. It keeps her mouth clean and teeth sparkling clean. It’s very gentle on young teeth and protects them from cavities. The tube lasts a long time even using it every day.

my kids love this toothpaste, but unfortunately, I can only find it at the local children’s dentist office. We try our best to keep a small amount in hand at all times.

My kids love this toothpaste!! They actually will get mad if we go on a trip and we don’t have this toothpaste as an option. Not “spicy” for them, which at their age, they don’t like “spicy” things.

My child loves this product. I've been using it for a while now, and it really leaves his teeth spotless. It's a good product that I'm not going to change for any other.

A parent's worse nightmare. Who's bright idea was it to make this toothpaste bright blue?? Kids are notoriously messy, & this stuff stains everything. Yes, it works well, but it's not worth dealing with the risk of my kids damaging things.

I grew up using this toothpast. It was the only kind I could use for a long time because I didn't stand the stronger mint flavor in the other toothpastes, so this kind is very mild in flavor yet still very good at cleaning.

If you have kids, you know they criticize everything. This was one of the toothpastes that they like to use. It's not too hot for them and they love the glitter that's inside. It's a definite must for them.

[This review was collected as part of a promotion.] My daughter says the toothpaste taste awesome. She usually don't like tooth paste. It's always a battle. She loves this toothpaste.. highly recommended.

I'm not really a toothpaste expert but this works well for my neices and nephew. We tried the normal mint flavors but they were too spicy for the kids. This one is perfect for them