This is Crest's original toothpaste for kids. It's a bubblegum flavored, plain white paste with no plastic pieces in it. My son is not a fan of the flavor in the slightest.

[This review was collected as part of a promotion.] Bubblegum flavor and sparkles how could you go wrong. My daughter was so busting at the seems waiting to try her new sparkly toothpaste so glad she loved it. Plus it has cavity protection win win.

I love the little sparkle in the toothpaste it makes all the difference for the kids. They seem to like the flavor and it makes brushing teeth easier when it’s fun.

[This review was collected as part of a promotion.] My daughter tried the toothpaste and wasn't super happy with it but says that it is better then most she has tried. The flavor was not her favorite but the products works great.

My kids love this toothpaste! They are always excited to brush their teeth! They love the taste and think the blue color is so cool! They definitely think it’s the best!

My kids love the taste of it which helps because it makes them excited to brush. The packaging is effective, the texture is as expected and none of my 4 kids complain about any sensitivity at all.

This toothpaste is recommended by our Pediatric Dentistry. Great flavor with cute blue color, interesting color for toddler. Taste perfectly and clean their teeth.

Very effective!! I love this product i would absolutely recommend this product to any and every single one of my friends. Thank you crest for making such fun and effective products like this one and so much more!!

My kids love the sparkles in this toothpaste & the flavor as well! Plus you can’t beat the price on it either. Seems to work well for my kiddos compared to other brands

This a great product that my sons love to use to brush their teeth every day. The flavor is not too strong. The price in the store is not too expensive.