This toothpaste is great for kids. It's not minty or as the kids say, “spicy”. It is very smooth feeling and is great to clean the kids teeth with no fuss.

Very effective!! I love this product i would absolutely recommend this product to any and every single one of my friends. Thank you crest for making such fun and effective products like this one and so much more!!

We love this basic, sweeter toothpaste for out kids. We tried fruity kinds and they give a gross after smell. Not a fan! These keep our kids breath clean, and cleans their teeth well.

[This review was collected as part of a promotion.] I tried the paste it's a bit too sweet for me,but my son loves it,and it makes his teeth clean! As long as it makes his teeth clean,I don't care about the flavor!

I grew up using this tooth paste and I loved it. It has a great bubble gum flavor and is pretty and sparkly. My children now use this and just the smell brings back memories of my childhood.

[This review was collected as part of a promotion.] My children are picky when it comes to toothpaste but they absolutely love it. All 3 of them use it. I have not found a brand that all 3 like! So Im one happy mama!

My child loves this product. I've been using it for a while now, and it really leaves his teeth spotless. It's a good product that I'm not going to change for any other.

[This review was collected as part of a promotion.] Kids enjoyed the flavor and wanted to brush again. We have had difficulty finding a flavor that works for us.

Crest Kids Toothpaste is a hit with my little ones! The flavor makes brushing fun, and it effectively cleans teeth while protecting against cavities. It's gentle on young mouths and leaves them with a fresh, happy smile every time.

This is my 5 year old son's favorite toothpaste. He loves the taste and that its not "spicy" and I love that I can feel confident that his teeth are clean