[This review was collected as part of a promotion.] Received this toothpaste from Crest to try out free. My children absolutely loved it. It was sparkly. They really enjoyed using it and loved the bubbles.

My son usually is very picky about texture on things but he really doesn't seem to be worried about this toothpaste. He has texture issues so for him this is a plus

My almost 9 year old son absolutely loves this tooth paste! He's has got his own schedule and he is strick with it all because of this product!! Keep up the good work!

Design for children so it is gentle on tooth enamel. Fights cavities with clinically proven fluoristat. Fun-filled sparkles and Sparkle Fun flavored toothpaste for kids. This product contains no sugar, like all ADA-accepted toothpastes.

This def caught my and my kids eye but that's pretty much all it did the flavor was bland and the kids said it felt like it wouldn't come off there teeth

This is the only dang toothpaste my kids will use without freaking out so it's an automatic five star for me. It's very affordable, has a mild, non-minty taste and well - there are sparkles! Who doesn't love sparkles? Highly recommend for the kiddos

I tried this and it tastes absolutely terrible. It is good for kids who do not like mint toothpaste. It has a fruity taste. I will not be buying this ever again

My son likes this Crest toothpaste. Whenever I try anything new, he won't stop asking for this. I don't know what it is but this is his fave and to honest it gets the job done

The toothpaste that my daughter still uses every day, tastes very sweet and is easy to use, It whitens my daughter's teeth. and the price is also very cheap

This has been good for my son, it's a step above the toothpaste for real little kids (where you have to worry about them eating it) and still looks sparkly so it's fun to use. So far no cavities using it twice a day!