I love it , my elder son loves it & he has sensitive gums & it really helped him, it's good if your kids don't mind mint taste , I do find it fresh & effective, lovely as well , very reasonably priced

[This review was collected as part of a promotion.] My son loves the taste of this toothpaste. I no longer have to fight with him to brush his teeth! Plus, I fine his teeth look cleaner using the crest cavity protection toothpaste.

Cool toothpaste, it encourages my kid to brush her teeth. It has a sweet, not too minty flavor. But it's bright blue so it can be messy for little ones. Good thing stains do go away.

My daughter loves the great taste of Kids Crest toothpaste. Cleans really well and easy to use. Affordable for any budget. I recommend that you get your kids Crest Kids toothpaste for your family.

[This review was collected as part of a promotion.] The toothpaste was pretty decent. It left their breath smelling fresh and their teeth where clean, the kids just didn't care for the bubblegum flavor.

As a kid growing up I used this toothpaste all the time and sometimes still use it! It's so fun and appealing to the eye. It also has a nice scent so that it leaves your breath smelling fresh and clean!

[This review was collected as part of a promotion.] My five year old daughter is super picky on toothpaste. She had no complaints at all when using this one!!

The kids loved this toothpaste and it helped them brush better because it tasted good to them. Now they use adult toothpaste, but I recommend this for kids

[This review was collected as part of a promotion.] This toothpaste is great, especially for littler children because they get excited about using the toothpaste!!

Is very effective and works on teeth very well. Has barely any taste which makes it harder to want to swallow. Value, texture, and packaging are great.