I can never use mint toothpaste because it burns my mouth so the kids toothpaste is always my go-to. The flavors not bad and it doesn't burn so that's a plus.

Design for children so it is gentle on tooth enamel. Fights cavities with clinically proven fluoristat. Fun-filled sparkles and Sparkle Fun flavored toothpaste for kids. This product contains no sugar, like all ADA-accepted toothpastes.

my son is 3 years old and loves it, it's not so strong the taste and if it feels like it cools his breath Besides, the package is very striking for my son, he loves it

It is a very yummy flavor. My kids love to use this toothpaste for their teeth cleaning time. Attractive packaging, which is kid want to open and use it. Price is ok.

The product is quite good, cleans teeth, has a long lasting scent. My kids teeth are sensitive but it works quite well. Everyone should try the product, it definitely won't disappoint you.

My son loves this because of the sparkles. He always asks for the sparkle toothpaste. It's been a great way to get him to brush his own teeth because she gets to pick his own toothbrush and toothpaste.

Both my children will happily use this toothpaste without moaning about it tasting bad. Not to strong of a flavour and always leaves there teeth looking very shiny

This is very good for kids, this is a good way to get your kids to actually wanna brush their teeth and have fun while doing it! I highly recommend using this for your kids at home! Adults can even use it!

My daughter and I LOVE using this toothpaste! Crest has been the only brand of toothpaste I ever recall my family using. I like the way it looks and it's fun to use. It's not as harsh on our teeth.

[This review was collected as part of a promotion.] The product seems to work well, however the kids seem to prefer the traditional mint flavors to the bubble gum.