It gets messy after a while if your kids don't know how to scoop it out of the tube. It gets on the cap and then dries up which makes it impossible to close the cap.

This is the only toothpaste my children will use. They hate the flavor of other toothpaste. They are picky about flavors so if they approve this might be worth a try for your kids.

I love the little sparkle in the toothpaste it makes all the difference for the kids. They seem to like the flavor and it makes brushing teeth easier when it's fun.

My kids love the taste of it which helps because it makes them excited to brush. The packaging is effective, the texture is as expected and none of my 4 kids complain about any sensitivity at all.

This is my 5 year old son's favorite toothpaste. He loves the taste and that its not "spicy" and I love that I can feel confident that his teeth are clean

[This review was collected as part of a promotion.] My kids had no idea that this was a thing. I had always bought them the minty toothpaste. I guess I should have gotten this sooner because there is no more forcing them to brush their teeth.

A classic that never fails. I used Crest Kids as a child, and now buy for my own kiddo. They love the flavor and sparkle, and I love knowing they have clean and healthy teeth from brushing with a tried and true product.

My kids love this toothpaste!! They actually will get mad if we go on a trip and we don't have this toothpaste as an option. Not “spicy” for them, which at their age, they don't like “spicy” things.

I totally recommend this one for kids I personally love buying my kids this one it's affordable and leaves there mouth clean and smelling good. They love it!!

My 6 year old is very picky about toothpaste. We've tried a bunch and he usually found something not to like about each one. This is the only one he enthusiastically approved! He likes the flavor and the sparkle.