[This review was collected as part of a promotion.] My Daughter absolutely​ loved this! the moment she began brushing her teeth she was like YUMMY!! it smells sweet which makes her more comfortable putting the toothbrush in her mouth, which makes teeth time SO MUCH EASIER!

[This review was collected as part of a promotion.] Although I have strange kids who are really into minty toothpaste, I figured bubblegum flavor would be even better. I love that even though it was designed to appeal to kids, it is still just as good as regular toothpaste, unlike some of those other kid-focused products (I'm looking at YOU, sugary breakfast cereal)

[This review was collected as part of a promotion.] My daughter did not like the flavor of this toothpaste. At first, she said it was ok, but as she was brushing with it, she said the flavor was just to strong! She won't even try it again. It did seem to brush her teeth ok...I'm sure it was a good toothpaste as far as cleaning power, but we couldn't get paste the flavor.

[This review was collected as part of a promotion.] I received this product free from Crest to try for a promotion. My daughter loves the taste, and the paste works as expected. However, it has left some pink staining on the brush head itself. This may have come from a 4 year old's attempt to clean her own brush (as she insist on being very independent) but the paste is made for kid's and should bear that in mind. Overall, it works well, just not fond of the pink stains on the brush head.

My little sister used this when she was just learning how to brush, and it was perfect for her. The flavor is gentle not too minty or overwhelming so it made brushing way easier without complaints. It foams just enough, cleans well, and the fun packaging kept her interested. It’s a great choice for younger kids or anyone just starting to build good brushing habits.

[This review was collected as part of a promotion.] I think that this toothpaste is great for encouraging young one to brush. It definitely helps excite them. My 2 year old would come into the bathroom yelling, "I want bubblegum!" When I asked my older children (9,7,5), they also said they liked the toothpaste. We all know kids would prefer any taste related to something sweet, than any of the minty flavored tooth paste. So, the toothpaste is a success.

[This review was collected as part of a promotion.] Our kids loved the taste of the toothpaste and the "sparkle" was an interesting addition since they kept checking their teeth to see if they were also sparkling. I am always iffy about buying new things for them because of how wishy washy they can be, so getting to try it for free from Crest was a great thing for us. We know they like it now and now I can add another "child approved" item to our shopping list.

[This review was collected as part of a promotion.] I received this product for free from Crest to try. I have 4 kids and they love the bubble gum flavor. It is gentle and not overpowering. There is nothing about the product that I dislike, but I will admit that my kids are suckers for fun characters, so if I saw this next to a character toothpaste, I probably would purchase that over this product. The good thing is Crest offers is same flavor with characters on the front to make it fun. Crest sells quality products and I myself have been using them forever!

[This review was collected as part of a promotion.] It has been 6 weeks now and she still loving and using the Kids Crest Cavity Protection Sparkle Fun Toothpaste. Well first time she's ever used a whole tube. Guess we'll be going out to buy more. Parents just want to let you know it's real real good.

[This review was collected as part of a promotion.] My 8 year old son usually hates the flavor of toothpaste, so it is very hard to convince him to brush. He loved the taste of the toothpaste because of the bubblegum flavor. I think we found a winner around here.