Our pediatric dentist highly recommended this brand of toothpaste. We got several brands of fluoride toothpaste for our baby and this one has been his favorite this far. We will definitely continue to use this product as it has made his dental cleanings so much easier and efficient.

[This review was collected as part of a promotion.] My daughter is incredibly particular about the flavor of her toothpaste. Anything minty or white is absolutely terrible to her and so she goes for anything colorful and candy-like in flavor, meaning this toothpaste wins the teeth-brushing battles! I like that this is an anti-cavity toothpaste, so I know it isn’t just for fun and that there are actual benefits to her teeth and gums while using it while she loves that it is pink and bubblegum flavored. I also love the gel formula. It is not sticky or drippy when you apply it to the toothbrush so doesn’t create too much of a mess before it actually is time to brush. So it is an A Plus from mom and daughter! We received this item free of charge from Crest in exchange for our honest review. All thoughts and comments represented above are my own.

Put some radiance into my kids' Oral health routine. The fun sparkles of Crest Kid's cavity protection Toothpaste make brushing enjoyable and encourage the daily habit. Plus my kids will be fighting cavities with Fluoristat that's gentle on tooth enamel. My kids tried this at the dentist and liked it. All my family now prefer it over mint. It's so much more palatable other kid flavors. That why I choose it for my family.

[This review was collected as part of a promotion.] Only one of my daughters used the toothbrush but I let both of them use the toothpaste... I told my girls what it was called and I was informed that it didn't taste like sparkles..its was like candy.

[This review was collected as part of a promotion.] This is a great training toothpaste. I have 2 toddlers who are still learning to spit out their toothpaste. It is such a relief knowing that this is safe for the times that they accidentally (or purposely if I'm being honest) swallow the toothpaste. I love that Crest specifically addresses this toddler need on the tube, recommending a pea sized portion. The appearance of the toothpaste is also toddler-friendly. It is a very bright pink and it sparkles, so it grabs their attention. The flavor is just sweet enough that they enjoy brushing their teeth, but not so sweet that they correlate the flavor with candy. The cap flips open while staying attached to the bottle, which is amazing because tiny hands easily drop things (or purposely throw them if, again, I'm being honest). Thank you, Crest, for making tooth brushing simple and fun! I received this toothpaste for free to try and review, but my opinions are honest and based on a genuine and thorough assessment of the product.

[This review was collected as part of a promotion.] The crest cavity protection sparkle fun tooth paste tastes awesome, both my 2 year old and 4 year old very much enjoy using it. It makes their spit pink and they find that funny. Their teeth get nice and clean and the easy to squeeze designe allows my four year old more independence.

[This review was collected as part of a promotion.] My Daughter absolutely​ loved this! the moment she began brushing her teeth she was like YUMMY!! it smells sweet which makes her more comfortable putting the toothbrush in her mouth, which makes teeth time SO MUCH EASIER!

[This review was collected as part of a promotion.] We also recieved crest kids cavity protection bubblegum toothpaste to try for free in exchange for an honest review. My daugjter loved the flavor and had no problem brushing with it. Making brushing teeth easier. It works well, cleans up easily

[This review was collected as part of a promotion.] My 7 & 8 year old daughters were very excited to try Crest's Sparkle Toothpaste. The conversation and giggles when it was time to brush their teeth before bed was priceless! 7 year old: 'Look sis, SPARKLES! Our toothpaste has GLITTER! I wonder if it's gross?' 8 year old gives it a sniff: 'It doesn't smell gross, it smells awesome!" They both put the toothpaste on their Oral B Finding Dory brushes and the giggles began! They loved everything about it. The glitter made it fancy, it smelled awesome and it was yummy with no mouth burning sensation. 5 stars from the girls for fun and 5 stars from mom for a product that they will actually use and enjoy!

[This review was collected as part of a promotion.] My daughter did not like the flavor of this toothpaste. At first, she said it was ok, but as she was brushing with it, she said the flavor was just to strong! She won't even try it again. It did seem to brush her teeth ok...I'm sure it was a good toothpaste as far as cleaning power, but we couldn't get paste the flavor.