[This review was collected as part of a promotion.] The crest cavity protection sparkle fun tooth paste tastes awesome, both my 2 year old and 4 year old very much enjoy using it. It makes their spit pink and they find that funny. Their teeth get nice and clean and the easy to squeeze designe allows my four year old more independence.

[This review was collected as part of a promotion.] My little one HATES brushing his teeth, it is a serious chore every morning and night. My husband and I both absolutely dread having to brush his teeth because he always wants to spit out the tooth paste because it tastes so bad. After switching to this product the chore has become easier. He actually likes the taste of it plus it helps his little teeth from getting cavities. Overall, great product. Kids love the taste taking a chore into smooth sailing everyday. Thank you Crest! I received this product for free from Crest in exchange for my honest review.

We through a lot of different toothpastes and we've lucky found and settled on this one for my son .My extremely picky son who hates toothpaste love this one and has made brushing so much easier! It have a fun and colorful package as well. And my son is sensitive to flavor and this one doesn't bother him.

[This review was collected as part of a promotion.] My Daughter absolutely​ loved this! the moment she began brushing her teeth she was like YUMMY!! it smells sweet which makes her more comfortable putting the toothbrush in her mouth, which makes teeth time SO MUCH EASIER!

[This review was collected as part of a promotion.] Although I have strange kids who are really into minty toothpaste, I figured bubblegum flavor would be even better. I love that even though it was designed to appeal to kids, it is still just as good as regular toothpaste, unlike some of those other kid-focused products (I'm looking at YOU, sugary breakfast cereal)

[This review was collected as part of a promotion.] I received this product free from Crest to try for a promotion. My daughter loves the taste, and the paste works as expected. However, it has left some pink staining on the brush head itself. This may have come from a 4 year old's attempt to clean her own brush (as she insist on being very independent) but the paste is made for kid's and should bear that in mind. Overall, it works well, just not fond of the pink stains on the brush head.

My little sister used this when she was just learning how to brush, and it was perfect for her. The flavor is gentle not too minty or overwhelming so it made brushing way easier without complaints. It foams just enough, cleans well, and the fun packaging kept her interested. It’s a great choice for younger kids or anyone just starting to build good brushing habits.

[This review was collected as part of a promotion.] I think that this toothpaste is great for encouraging young one to brush. It definitely helps excite them. My 2 year old would come into the bathroom yelling, "I want bubblegum!" When I asked my older children (9,7,5), they also said they liked the toothpaste. We all know kids would prefer any taste related to something sweet, than any of the minty flavored tooth paste. So, the toothpaste is a success.

[This review was collected as part of a promotion.] Our kids loved the taste of the toothpaste and the "sparkle" was an interesting addition since they kept checking their teeth to see if they were also sparkling. I am always iffy about buying new things for them because of how wishy washy they can be, so getting to try it for free from Crest was a great thing for us. We know they like it now and now I can add another "child approved" item to our shopping list.

[This review was collected as part of a promotion.] I received this product for free from Crest to try. I have 4 kids and they love the bubble gum flavor. It is gentle and not overpowering. There is nothing about the product that I dislike, but I will admit that my kids are suckers for fun characters, so if I saw this next to a character toothpaste, I probably would purchase that over this product. The good thing is Crest offers is same flavor with characters on the front to make it fun. Crest sells quality products and I myself have been using them forever!