[This review was collected as part of a promotion.] Crest has had reliable, reputable products for as long as I can remember and this one is no different. The bubble gum flavor is perfect for children who fin traditional mint flavors too intense. My daughter can't wait for her next dentist visit so she can show off her sparkling clean teeth. Thank you Crest fit for letting us sample your product! We'll be customers for life!

[This review was collected as part of a promotion.] My 3 year old son is so picky when it comes to toothpaste! I have gone through so many trying to find one he'll work with. Crest is the only one he likes! He says this one isn't "too spicy, too minty, and doesn't burn". Finally! Now I don't have to battle him every time it's time to brush his teeth. Thank you for perfecting this toothpaste! I recommend this to any parent.

This is the only toothpaste my 4 year old will use. The flavor is fruity and leaves my child’s breath smelling great! 🙌🏼 It is also blue and sparkly which she LOVES! I can’t really recommend this stuff enough. It makes our night and morning routine SO much easier now that I don’t have to beg my child for 15 minutes to brush their teeth. 😩 With this toothpaste, she can’t wait to brush them! I love it!!

[This review was collected as part of a promotion.] I think this is a great toothpaste for kids, as it is not overly powerful in the 'spicy' mint department. This is the kind I have purchased in the past for my daughter, and will again. Our dentist said it was a very good quality and I tend to find a good deal on it when I need to repurchase.

My kids really like this toothpaste. They never complain about the taste or it being spicy. They brush their teeth without any issue. It keeps them clean and they’ve never had any cavities! Great toothpaste! Crest® Kid's Crest Cavity Protection Sparkle Fun Toothpaste

Our 3 kids love the toothpaste. It's mild and easy on a kids mouth, but effective and well priced. However, the problem is we've now had 3 tubes over the last tube that after a few uses have failed. This results in an almost full tube of toothpaste being rendered useless, because there is no other way to get the toothpaste out other than to cut into it. The task of cutting the tube to get to the toothpaste is in no way, less mess or neat squeeze. The even more frustrating part is that we put the toothpaste on for them. So it's not a case of kids destroying the tube or puncturing the bag by misusing it. Please fix the way these tubes work, there has to be a better way.

[This review was collected as part of a promotion.] My 6 year old son tried the Kid's Crest Cavity Protection Toothpaste in bubble gum flavor. He loved it! In his words, the flavor was "good" and "not too spicy" (we've had challenges before with mint flavors which he considers "too spicy"). Dispenses from the tube easily and cleanly. This one is a winner. Thanks to Crest for providing the product free for review.

[This review was collected as part of a promotion.] This was my daughters favorite, not only did she love the flavor but she loved the sparkles and how clean her mouth felt after brushing. This is by far the best toothpaste she has tried and we will be buying it again :) thank you crest.

[This review was collected as part of a promotion.] I received this product free from Crest in exchange for providing my honest review. My 5 year old loves bubble gum and I'm happy to give her anything that encourages her to brush her teeth. Where getting her to brush used to be a hassle, she now asks to brush her teeth. The only down side to liking the flavor so much is that she will squeeze too much onto her brush. The sparkles mixed in the gel add to the fun. I personally tried it too - but did not care for the bubblegum flavor. I did not allow my personal taste to change my overall review - after all this is for the kids!

Great traditional bubble gum kiddie flavor taste with a fun sparkle that helps my kids want to keep brushing their teeth! Win win! My kids continue to keep having great dental check ups with this brand of toothpaste. Keeps the cavities away! I’d recommend.