We're so sorry that one of our loyal users had this experience. We're all about exceptional laundry days, and enjoying your fabrics in comfort, so we conduct many quality and safety checks to ensure this. This isn't something we take lightly, especially if you used our Tide Powder in the past with no issues. Because we take reports like this seriously, we'd like to hear from you about this, make a report to our Safety Team, and share more about our Free & Gentle Detergent which is designed for sensitive skin. Please call us at (800) 879-8433.

Thanks so much, Stephanie, for your loyalty and trust in Tide. We're sad you're not enjoying the updated perfume system, which adds freshness technology for a nice scent during laundering, and more scent after the garments washed with the powder dries. Your satisfaction is our goal, and we're sorry you're not feeling it. Please, give us a call any day of the week, from 9 AM to 6 PM, EST on Mondays through Fridays, and until 5:30 PM, EST on Saturdays and Sundays. Our number is 1 (800) 879-8433, call when you have a moment, we'll be ready to assist.

We can assure you that we haven't changed the formula or scent of our Original Powder since 2014. It's important to us that you're always getting the fresh, Tide scent you love, and we'd like to help further. Please call us at (800) 879-8433 when you can, Nell.

Please know, we truly thank you for the trust and loyalty you have in Tide. We're sorry to learn you're not enjoying the Tide Original Powder Laundry Detergent scent. It would be our pleasure to talk further with you about this, and help you as best we can. Please, give us a call any day of the week, starting at 9 AM, EST. During the week, we're answering calls until 6 PM, EST. On the weekends, we leave at 5:30 PM, EST. Please call 1 (800) 879-8433 when you can.

Sorry you feel this way after all your years of loyalty. All of our scents have been tested by our Quality Team with people like you to ensure we continue to deliver a quality scent experience you expect from Tide, and we’re sorry if you felt that this wasn’t the case. We'll be sure to share your thoughts.

After years of loyalty, the last thing we want you feeling is disappointed. We haven't updated our formula or scent recently, so this absolutely isn't something we'd expect. When you can, please give us a call at (800) 879-8433 so we can help further.

Thank you for sharing your thoughts regarding your recent Tide Original Powder Laundry Detergent purchase. Please know, your happiness is very important to us, and we're sorry to learn you're not a fan of our updated fragrance. We're hopeful you'll give us a call, because your comfort is very important to us, and we want to make sure we help you as best we can. We're answering calls from 9 AM to 6 PM, EST on Mondays through Fridays, and until 5:30 PM, Saturdays and Sundays. Our number is 1(800) 725-3296. Call at your convenience.

This certainly isn't what we expect, so we're disappointed to hear this. Quality is super important to us, and our ream has done lots of testing to make sure our detergent will reach you in perfect condition, so we'll be sure to share this with them. If you want to chat more about this, so we can help, just give us a call at: (800) 879-8433 when you get a chance! - The Tide Team

We're sorry you had this experience and we'd like to learn more and see how we can help. When you have a moment, please give us a call at 855-236-3353.