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Customer reviews for Tide HE Ultra Powder Laundry Detergent (254 oz., 180 loads) for
Tide HE Ultra Powder Laundry Detergent (254 oz., 180 loads)
4.5 out of 5 stars
stars2,058 ratings632 reviews
  1. 5 stars82% (1,678)
  2. 4 stars6% (114)
  3. 3 stars2% (44)
  4. 2 stars2% (42)
  5. 1 star9% (180)
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Showing 451-460 of 632 reviews
May 27, 2022
VirginiaK
1 out of 5 stars review

Hate the new scent

Have been using Tide for years and always loved the scent of clean sheets after a wash. Just bought a new box and find the scent much more perfumie and off putting, that I had to air out my sheets. WILL NOT BUY THIS AGAIN! Sad they have to change a good thing...

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from The Tide Team

We certainly appreciate your great loyalty to Tide over the years, Virginia, and we're sorry to hear that this was your experience. We can assure you that a lot of thought goes into creating features that we think you'll love, and we'll be sure to share your comments with our team. We're always looking to bring you the latest innovations, which is why we made a perfume system upgrade in September 2021. This upgrade added freshness technology for a nice scent during laundry and more scent after the clothes have dried. We'd be happy to learn more and answer any questions you may have, so please give us a call at (800) 879-8433 when you have a chance.

Sep 29, 2023
Anonymous
5 out of 5 stars review

Power of Tide

Tide has the cleaning power that gets rid of stains and smells great with a attractive packaging that's keeps clothes smelling great and is very effective for cleaning clothes for any age, I trust Tide because of its ability to make clothing look new again.

Review from influenster.com
Helpful?4MATU5UN14YC3700027765
Feb 22, 2022
teddysanmom
1 out of 5 stars review

Change of Scent 2022

Hello - I too have been using Tide powder for several years and been happy with the performance of the product. I recently purchased what I thought was the same Tide Power (rated for HE washers) and am overwhelmed by the heavily perfumed smell emanating from the clothes that I have washed. I am not one to be affected by odors but I can tell you, this is so heavily scented, it is really awful and it definitely is bothering me! Especially when I wash my re-wearable face masks. It is terrible and I too with all these other customers urge you to return to the other formula. #ifitaintbroke !!

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from The Tide Team

Your loyalty over the last several years is extremely appreciated, and please know we're sorry to hear you aren't happy with the Tide Powder Original scent change. Your safety is our number one priority, and all of our products are thoroughly evaluated to make sure they're safe when used as directed, so we'd like to learn more about your experience to share with our Safety Team. Please give us a call at (800) 879-8433.

Nov 10, 2023
katstu5
1 out of 5 stars review

Obnoxious scent

My family has always used tide. I wanted to go back to the original scent, but it is not the original scent. I have allergies, and the “new original” Tide irritates them and gives me a severe headache. I have also tried using the scent free tide, and the clothes don't smell clean it all. Please go back to your original scent… It's much better. If the scent of the original Tide remains the same, I will have to start looking for new detergent.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from Customer Care

Thanks for your and your family's longtime loyalty to Tide! We want you to know that a lot of research and consumer feedback is taken into account to create detergents we believe everyone will love, so we're very sorry you had such an unpleasant experience with our new scent. Because your safety is most important to us, we'd recommend not using any more of your Tide Original Powder and to set the box aside, as we may need to retrieve it for a closer inspection. Kindly give us a call at (800) 879-8433. We hope to help you while also gathering some further details to share with our Product Quality and Safety Teams.

Feb 27, 2022
megj9
5 out of 5 stars review

I'm using this a

I'm using this a ton lately, and for more than just laundry. (Thank you, @gocleanco!) A tsp of powdered Tide and a splash of chlorine bleach in about 1 qt of water does wonders on the grout in our shower when it gets grimy. Just hit it liberally with a scrub brush. I also use about 1 tsp with a gallon of hot water to mop my hardwood floors. And for laundry of course.

Review from influenster.com
Helpful?4MATU5UN14YC3700027765
Jan 6, 2022
Miss Chris
2 out of 5 stars review

Awful new formula

You have changed the formula in September of 2021, again, without letting the consumer know. The smell is SO OBNOXIOUS it makes the whole house stink. When you changed the formula years back it was bad enough but this is just ridiculous. WHAT is wrong with your "original" formula?

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from The Tide Team

Miss Chris, we're sorry you're having this experience. We appreciate you letting us know about the scent changes that we've made. We rely on consumer feedback, like yours, when making important decisions about our products, and we'll be certain to forward your comments onto our teams. In the meantime, if you have any questions, or if we can help you further, give us a call at (800) 879-8433.

May 28, 2022
Annie16
3 out of 5 stars review

More detergent now required per load

I bought a new box of tide and noticed that while the same size and weight box used to include 180 loads and now only covers 143. If you examine the instructions on both boxes, you see that a medium load used to require 1/5 cup and now requires 1/4 cup. Is the new formula less effective and therefore requires more? Or is the change just designed to get consumers to use and purchase more detergent than necessary? This is not the first time tide has done this. A few years ago the same box provided more than 200 loads.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from Tide Team

We're disappointed to hear you didn't have the experience from Tide you expected, Annie. We'd like to get more information to help, as well as share this with our Quality Team, so when you have a chance, please reach out to us at (800) 879-8433.

Feb 28, 2024
older TIDE junkie
2 out of 5 stars review

"Original" Fraud

[This review was collected as part of a promotion.] Tide has made changes to the original formula over the past couple years. Consumer driven marketing supposedly drove this company to change a decades old product which was FIRST in the consumer's eyes for many years. Changes in ingredients to enhance its cleaning effectiveness is a different discussion than changing the smell of the original product. In my humble opinion, ORIGINAL should be removed from the box and product label. It is misleading to the consumer to sell something ORIGINAL when it is not the original product, particularly with the smell. Gone are those days when using the Tide original where your clothes smelled that familiar TIDE fresh and clean. The smell is different. Some in the industry may think for the better according to consumer research, but wisdom with age and my nose tells me otherwise. Consumer demographics and target audience are changing. Perhaps younger people know better. The older consumer knows differently. Others on this review site agree. Consumer beware, this is not the TIDE of old. You aren't just imagining this different smell.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from Customer Care

We're sorry to hear that you're not a fan of our Tide Original scent. We can assure you that we put a lot of thought into creating features that we think you'll like. We're dedicated to always bringing you the latest innovations, and we also rely heavily on consumer feedback. We certainly appreciate you sharing your comments with us, and we'll be sure to pass them along to the rest of our team. Please give us a call at (800) 879-8433 if there's anything more we can assist you with.

Sep 16, 2020
kelseyf16
5 out of 5 stars review

Love this stuff! First off if you don't follow gocleanco on Instagram do it now! She shows you all the ways to use this stuff! My personal favorite is cleaning the walls, sounds crazy but it works amazing!!! Also leaves the whole house smelling fresh and like you did laundry all did haha

Review from influenster.com
Helpful?4MATU5UN14YC3700027765
Aug 21, 2023
Holz85
1 out of 5 stars review

So disappointed. Doesn't work for cloth diapers.

I've been using tide powder for my cloth diapers for almost 3 years and have just needed to buy more so this is my first time using the new formula. It's HORRIBLE! My cloth diapers are not getting clean at all. It's frustrating when a good thing is changed and is made worse. This has been a major complaint amongst the cloth diapering community.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from Customer Care

Firstly, thank you so much for being a loyal Tide Powder user. We're so sorry that someone such as yourself isn't happy with our new formulas. Whenever we make changes, we do extensive testing to the formula to improve your experience, especially when using the right amount of detergent for the load size. Your feedback is valuable, and we'd love to share your thoughts, especially the ones about the cloth diapers, with our team and help. Please call us at (800) 879-8433.