I'm so disappointed in the new Tide scent. It smells like a cheap chemical dominated product. We are being gaslighted by efficiency experts who study environmental issues and I don't believe they can't do better. People like fragrance and somehow anything that brings life and joy they seem to ban- misery loves company. I'm not purchasing anymore.

What happened to the scent everyone loved?? Why change a good thing? To save money. That's why. I'm sure I'm going to get a canned reply about how this was "researched a whole bunch to make sure..." blah blah, ad nauseum. Bring back the ORIGINAL "original" scent and I bet you'll see your reviews take a pretty big jump That said, I'm hugely disappointed by the latest formulation. The scent is not refreshing. It's overpowering. It's also not the original scent. It cleans fine I suppose. I stopped using it. Did I mention the scent....? Bring back the OG original please.

I recently decided to go back to an old favorite and was in for a surprise. When I opened the box there was a new scent and it's horrible. Honestly, it stinks to me and apparently a lot of other people who loved the old scent. If we want to use febreeze we could add it ourselves or offer it with the febreeze scent you like. I beg you to change it back to the original. I looovvveeeddd the way it made my clothes smell without adding all of these new additives. Listen to your customers and go back to the old recipe please. You may lose more consumers.

We've been using Orignal Tide powder for ages, because it works great and smelled nice. The new scent is horrible. It smells like cheap perfume or air freshener and gives me an instant headache. The old scent was so light and never gave me headaches. The new one lingers on everything, including my baby's skin which never used to happen. It completely ruined two bibs (I've soaked them in vinegar, rewashed them, etc — nothing makes it better). I will never buy this again (unless the old scent is restored). Super disappointing since it works so well.

After reading all these bad reviews on the new "original" Tide, I now realize it's not in my head, it's the Tide!! Why would you change a scent that's been around and loved by so many for decades with a scent that is overwhelming, sickening, and headache-inducing to a LOT of people??!! So many of the reviewers also say that they've used Tide for years with no allergic reactions, but suddenly with the new "original" formula, they're having suddenly having allergic reactions. You keep saying "we put a lot of research into creating something everyone will like," "your satisfaction/safety is important to us," "use Tide Pods Mountain Spring scent, which is similar to the original scent," blah, blah, blah, on and on. Who are all these people you performed research with?? You didn't ask for my input, and it's obvious from most of the reviews about the new smell/formula, you didn't ask them for their input either! Instead of changing up something that's been a great, reliable staple product for us and past generations for so long, why not just, ya know, create a new fragrance/formula, and keep the REAL original fragrance/formula on the shelf as an option instead of replacing it with some inferior product. Let the people decide if they want to switch to the new smell and formula, and those of us who have depended on the REAL original product can keep using what we've known and loved for so long. The people have spoken! Please listen to us!! You are losing customers right and left over this. Is it worth it? Do you even care, or are we just a number??

I can't recall when I began using tide laundry detergent. College perhaps.. It's been at least 20 years. I now have to end this relationship. One of us changed for the worst and it wasn't me. Why, why, WHY do marketing people believe successful things MUST be changed? Did sales of original tide decrease during the pandemic? Very unlikely... Anyways, the new "improved" yet unannounced change has left me with clothes smelling so strongly I cannot wear them and have to store them in my garage. The smell began to overwhelm my entire 2400 Sq ft house with just a single laundry basket of clothes. I tried washing again with just warm water and double rimsing in both my top-load and HE machines. Natural fibers do better but I fear I'll have to donate and replace several hundred dollars of synthetic fabric athletic training clothes. I can't breath in that much smell. Who on earth convinced a corporate board this was a BETTER let alone a good idea?! We already smell like shampoo, soaps

There scent is horrific ! I've never had a reaction to any detergent or fragrance in my life, but I do to this new tide fragrance! The scent is absolutely way too strong, how this passed testing I have no idea. It is disgusting. I shocked that a top company like this would change such a good product to such an awful one. Tide is losing customers fast unless they change it back

My family has always used tide. I wanted to go back to the original scent, but it is not the original scent. I have allergies, and the “new original” Tide irritates them and gives me a severe headache. I have also tried using the scent free tide, and the clothes don't smell clean it all. Please go back to your original scent… It's much better. If the scent of the original Tide remains the same, I will have to start looking for new detergent.

Tide has been used in our family since I was very young (so well over 30 years). The scent of Tide Original Powder has always been soft, almost powdery and very clean. I love it, my family loves it. It seems P & G on 07/01/2014 decided to change the scent of Tide Original Powder (he and non-he). I just cannot understand why! First April Fresh Downy softener was ruined, and now my beloved Tide Powder. So sad!!!

The smell is awful! I have to wash my clothes in other detergent just to get to a level that my family can tolerate! “ tide” smell os so strong it's caused watery/swollen eyes runny nose and nausea…. What ever you did to the beloved tide brand which is the only brand I have ever known …. Please go back