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Customer reviews for Tide HE Ultra Powder Laundry Detergent (254 oz., 180 loads) for
Tide HE Ultra Powder Laundry Detergent (254 oz., 180 loads)
4.5 out of 5 stars
stars
2,060 ratings634 reviews
  1. 5 stars82% (1,679)
  2. 4 stars6% (115)
  3. 3 stars2% (44)
  4. 2 stars2% (42)
  5. 1 star9% (180)
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Showing 421-430 of 634 reviews
Jan 8, 2024
Reviewer name: mgjmanteo
1 out of 5 stars
1 out of 5 stars review

The new scent gives me a headache!

I've been a loyal Tide original user for over 2 decades but the new scent is so horribly overpowering that I get a headache. I had to put my clothes back through the wash cycle without detergent TWICE just to lower the scent enough to be able to wear them.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from Customer Care

Thank you for being a part of our Tide Family for over two decades. Please know that our team is always researching, and performing safety tests to improve and ensure our products are safe. We understand that everyone has their own scent preference, and appreciate you sharing that the upgraded Tide Original Scent was too strong. If you have not done so we recommend discontinuing use if you are having a headache. The best way to remove the scent from your clothes is to re-wash your clothes with detergent or using one cup of vinegar. We want to gain a better understanding of your experience, and would appreciate you giving us a call at (800) 879-8433, any time from 9:00AM-6:00PM EST. -The Tide Team

Apr 6, 2022
Reviewer name: lyricsorgtfo
1 out of 5 stars
1 out of 5 stars review

Smell Change

The new smell is nothing like the original, im incredibly disappointed bc i just bought 102 loads worth of this powder. i don't always use powder detergent so i actually still have some of the original scent; it's incredible how different it is; and honestly it just doesn't smell like laundry to me anymore

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from The Tide Team

We’re sorry to hear that you’re feeling disappointed, and we’ll be sure to let our team know how you feel. Since we’re always looking to bring you the latest innovations, we did recently update this product. The perfume system upgrade adds freshness technology for a nice scent during laundry and more scent after the clothes have dried. We’d be happy to learn more about your experience, so please give us a call at (800) 879-8433 when you're able.

Mar 16, 2022
Reviewer name: Salessister
1 out of 5 stars
1 out of 5 stars review

Why CHANGE a good thing?????

I have used TIDE HE powder for 23 years…..and just opened a box of the new improved quick dissolving formula…..it SMELLS horrible and is over powering, and does NOT dissolve quickly… in fact it does not dissolve…..it cakes up in my dispenser! If this is the improvement, then I will be switching to a different detergent! I am not sure why P

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from The Tide Team

We appreciate your great loyalty to Tide, and we're sorry you're having this experience. We can assure you that we have many quality checks in place to ensure that you can enjoy the best possible results with our detergents, and we'll be sure to pass your comments along to the rest of our team. We're always looking to bring you the latest innovations, and in September 2021, this product was given a perfume system upgrade that adds freshness technology for a nice scent during laundry and more scent after the clothes have dried. As well, there was a surfactant change for better dissolution in a variety of wash conditions. To ensure it dissolves properly, we suggest making sure to follow the dosing instructions. To clean out any build-up, remove the dispenser/dispensing drawer and clean it with hot soapy water. We hope this helps, and please give us a call at (800) 879-8433 if you'd like any further assistance. As well, we'd be happy to answer any questions you may have.

Apr 17, 2022
Reviewer name: NoMoreTideforMe
1 out of 5 stars
1 out of 5 stars review

The new SCENT STINKS!!!!!

I've been using Tide HE powdered detergent for years and years. I avoid GAIN because it's scent is nauseating. Now I've got to find another product. Not everyone likes scented clothing and, well, you've managed to "take the cake" of messing up a perfect product. I'll be looking for another brand.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from The Tide Team

We're sorry to hear that a loyal Tide fan like you feels this way. We can assure you that a lot of thought goes into the features of our laundry detergent, and we're always looking to bring you the latest in innovations. In September 2021, this product had a perfume system upgrade that adds freshness technology for a nice scent during laundry and more scent after the clothes have dried. We'd like to mention that we do offer our Free & Gentle powder detergent, which is unscented. We'll be sure to let our team know how you feel about this change, and we'd like to learn more about your experience. When you have a moment, please give us a call at (800) 879-8433.

Jul 10, 2022
Reviewer name: Edward5150
3 out of 5 stars
3 out of 5 stars review

The Smell Is Horrible

I am not sure if Tide is trying to pull a “New Coke” marketing scheme, by selling a truly horrible overwhelming scent. In other words, Tide needs to bring back the original scent, a Tide “Classic” if you will. I really don't want to go to a less effective laundry soap brand, but I must if Tide thinks that this is the correct way to go.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from The Tide Team

We're sorry to hear that a loyal Tide fan like you is feeling this way, Edward. We can assure you that a lot of thought goes into the design of our products, though we do understand that preferences can vary. In September 2021, this product underwent a perfume system upgrade. We added freshness technology for a nice scent during laundry and more scent after the clothes have dried. We do value this feedback, and we'll be sharing it with the rest of our team. We'd also like to learn more about your experience, as well as answer any questions you may have. When you have a chance, please give us a call at (800) 879-8433.

Feb 8, 2023
Reviewer name: Derek75
1 out of 5 stars
1 out of 5 stars review

Tide Original now with a new STENCH!

Please fire whoever decided to change the Original Scent Tide powder to whatever horrific stench this nightmare is. My family has been using Tide since the 70's and never had a problem. Now, even after leaving the box in the garage for 2 weeks it still reeks of a chemical spill. On top of that, the smell won't leave the clothes even after repeated washings (4) without any detergent! Please go back to the Original formula and save the "updates" for other products designed for heavy smokers who live next to landfills. Also, your responses to comments are ridiculous when you read over the literally hundreds of negative reviews on this page. LISTEN TO YOUR ACTUAL CUSTOMERS!!! (And yes, I know how ridiculous it is to be shouting on a detergent review!)

Review from tide.com
Helpful?4MATU5UN14YC3700027765
Apr 29, 2021
Reviewer name: BK04282021
1 out of 5 stars
1 out of 5 stars review

NOT the original scent that I remember

For years the smell of the original Tide was something that I always looked forward to. I finally am able to afford to buy Tide powder again only to find out it is NOT the same! I'll finish up the box that I just bought but will be switching to something else. So sad.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from The Tide Team

Your loyalty means the world to us, so the last thing we want is for you to be disappointed! We appreciate your honest feedback about the scent, so we'll be sure to share it with our team. If you want to chat more about this, so we can help, just give us a call at: (800) 879-8433 when you get a chance!

Jun 21, 2022
Reviewer name: Slstephens2
1 out of 5 stars
1 out of 5 stars review

New scent

I have been using original Tide powder all my life, but no longer. The new smell nauseates me. In fact I had to set it outside after I opened it. I am actually glad to hear that you changed the scent, because I was wondering if it smelled different because I had Covid a few months ago. I liked the fact that the old Tide had very little residual smell. New scent gives me a headache.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from The Tide Team

There's nothing more important to us than you being able to confidently and comfortably use the products you love. We're so sorry to hear about this, and with the safety checks we have in place, this isn't what we'd expect especially since we tested the scent to be just right. We take reports like this seriously, and we'd love to hear a loyal fan's thoughts, and learn more about your experience. When you have a moment, please give us a call at (800) 879-8433.

Jun 5, 2022
Reviewer name: Ligand
1 out of 5 stars
1 out of 5 stars review

You might as well buy Gain

One of the things I loved about Tide Powder (been using it for about 50 years) was that the smell was never overpowering. Not anymore. I've stopped buying Tide and now buy another powder brand. The smell is awful and it just won't go away. I could live with it if it dissipated over time but I actually had family members ask if I was wearing some strange perfume when I wore clothes that I'd washed weeks ago! Really? What were you thinking. Maybe you want to cater to people who don't bathe?? Anyway, you've lost me and many people I've spoken with by adding this "follow you everywhere" smell. Bad decision.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from The Tide Team

We're sorry to hear that a loyal Tide fan like you is having this experience, since a lot of thought does into creating features that we think you'll enjoy. As well, we're always looking to bring you the latest innovations. In September 2021, this product underwent a perfume system upgrade, and this added freshness technology for a nice scent during laundry and more scent after the clothes have dried. If you'd like to remove this scent from your items, rewash them using the hottest water temperature safe for the fabric. Also, if they're bleach-safe, use bleach while washing. We do value your feedback, and we'll be passing your comments along to the rest of our team. We'd also like to learn more, so please give us a call at (800) 879-8433 when you have a moment.

Jan 24, 2022
Reviewer name: kst831
3 out of 5 stars
3 out of 5 stars review

The fragrance is overpowering now

I am beyond disappointed. I have used Tide Powder for decades and always loved that the scent was fresh but not overwhelming as we tend to be sensitive to added fragrance. Well, I was horrified when I opened and used a new box of Tide that I had been buying all along. It is so strong and the scent lingers on the clothes that it is making us sick! I bought a new box thinking, hoping, it was fluke. Nope, same. Ugh- we won't be able to use Today anymore due to this significant change. I am so upset.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from The Tide Team

-We're very sorry this happened to you. Please know that your family's health and safety are the most important things we think about, and our products are rigorously tested to be safe when used as directed. We would like to find out more about your experience and product. When you get a moment, please call us at (800) 879-8433,