I've been through a few different detergents lately. Seems like every time I find one I like it ends up not working out. This was a last resort as I'm not really a fan of powder detergents. 1/3 c per regular sized load has cleaned and de stained our clothing. I doubled the amount and used hot water to soak & it stripped our towels. My laundry room smells so good. I use members mark dryer sheets as they are not overly fragrant. The two combined leave our clothes feeling soft and smelling fresh. I can't imagine using a different brand of laundry detergent after this experience. You will get your monies worth out of this product - a little goes a long way.

The new scent is so strong it is horrific! I switched from the powder to the liquid, and it is the same thing. The scent makes me sneeze when I dispense the product. Then when I dry my clothes, it is even worse, the whole house smells. Then I think I am in the clear until I wear my clothes, and the scent will just not go away. I have been using Tide for 30 years. I will be switching to a new detergent. Sorry, but you have lost a long-time customer.

opened up my new box of tide laundry powder.. ran a load, and was completely overwhelmed by the new scent!! i ran extra baking soda in the wash to try to get some of the scent out and it's kinda fine, but after a week, the entire hallway my laundry room is in smells like this new scent, and my clean towels linens that share my laundry detergent cabinet are now completely saturated with the smell too. awful! i can't imagine all this scent wafting around isn't harmful to breathe in.. at least with the old formula it smelled fresh and nice… i grew up with the original tide powder detergent and came back to using it after we bought our first house. i miss the smell of “home” i've come to associate with the old “original” formula. i honestly might have to transfer this detergent powder to some kind of sealed bucket to keep the overpowering scent from permeating through literally everything. i really, REALLY hope there will be enough complaints to bring the previous formula back. also (this is a slightly older problem), the box no longer has an overhanging lip to keep the lid closed, which is a BIG problem with using the detergent when there are curious pets around. i sure won't be in a hurry to stock up on tide powder anytime soon.. and i hope when i'm out of this terrible-smelling one in a year, we can have the original “original” scent back! otherwise, i'll be on board with others in declaring i'll be switching to another brand.

[This review was collected as part of a promotion.] I've been a loyal Tide consumer for decades, and was able to tolerate formula and scent changes in the past. This latest change however, is just awful, it doesn't smell clean just very perfumed. Family and friends say the same, that they're on the hunt for a replacement brand. Their recommendations to use fragrance free, or other scents is just aggravating. Tide now has an excessive amount of options on the shelves, why mess with the OG. I hope they go back to what the consumers want.

I've been using Tide Original he powder for years. In the past, you pull the tab around the top of the box to open, revealing a double layer of cardboard that nests when the box is closed (part of the inner layer stays with the box and the outer layer stays with the lid) - which allowed the box to seal and stay closed. The new box only has a single layer at the lid, so it doesn't really close at all. It's like an open beaked baby bird waiting for a worm. It is super annoying since the box is so full (which from a visual indicator of value seems awesome) it spills all over when you scoop detergent or shift the box on the counter (which is not so awesome):(. I want my old box back. I seriously considered doing a recycling bin dumpster dive to get my last box back to transfer the new soap to the old box. I didn't, but it was a near thing. A week later I'm regretting my squeamishness....

I have used TIDE HE powder for 23 years…..and just opened a box of the new improved quick dissolving formula…..it SMELLS horrible and is over powering, and does NOT dissolve quickly… in fact it does not dissolve…..it cakes up in my dispenser! If this is the improvement, then I will be switching to a different detergent! I am not sure why P

[This review was collected as part of a promotion.] Tide has made changes to the original formula over the past couple years. Consumer driven marketing supposedly drove this company to change a decades old product which was FIRST in the consumer's eyes for many years. Changes in ingredients to enhance its cleaning effectiveness is a different discussion than changing the smell of the original product. In my humble opinion, ORIGINAL should be removed from the box and product label. It is misleading to the consumer to sell something ORIGINAL when it is not the original product, particularly with the smell. Gone are those days when using the Tide original where your clothes smelled that familiar TIDE fresh and clean. The smell is different. Some in the industry may think for the better according to consumer research, but wisdom with age and my nose tells me otherwise. Consumer demographics and target audience are changing. Perhaps younger people know better. The older consumer knows differently. Others on this review site agree. Consumer beware, this is not the TIDE of old. You aren't just imagining this different smell.

From the negative reviews here and other cleaning social media posts, you should seriously consider bringing back the old Original Acti-Lift formula. It's not just a laundry product to many, it's also a household cleaning product. I sure miss that good clean scent. This new Fast Dissolve "original" stinks. My clothes do not smell clean nor does my house after I mop. Please, I really don't want to switch to Gain. Please bring back the former scent.

I have been using tide for over 20 years and have been very happy with it. This new scent change is terrible. The detergent itself smells like cheap air freshener, but I have found that the clothes I have been washing in it have a foul odor when I remove them from my dresser to wear. I never had this problem with the old original Tide. My clean clothes smell sour and foul. Please bring back the old Tide.

For years the smell of the original Tide was something that I always looked forward to. I finally am able to afford to buy Tide powder again only to find out it is NOT the same! I'll finish up the box that I just bought but will be switching to something else. So sad.