Customer reviews for Tide HE Ultra Powder Laundry Detergent (254 oz., 180 loads) forAwful Smell
Tide seems to still clean okay, but the smell is so foul that I have to stop using it. I thought it was "just me" but my husband who has sensitive skin and requires another detergent for his clothing asked me to stop using it on my own clothing because he said they smell "putrid." I agree. TIDE are you listening? Plenty of other people also loathe this new, bad odor.
Thank you for taking the time to reach out to us about the Tide Original Powder detergent. While we completely understand that scent preferences are very personal and subjective, we'll let our teams know how you feel about the upgraded fragrance of Tide Original. If we can help further or if you have any questions please give us a call at (800) 879-8433.
Terrible Smell that Lingers
I already wrote one review on how terrible the smell is but now I must write another review. Not only is the smell horrible but it lingers and is giving me a migraine headache. I have been a faithful Tide user for 40 years and loved how it smelled. It was a clean fresh smell that was mild and pleasing to the senses. This new "Original" Tide has an overpowering perfume smell that permeates everything. In desperation I tried Tide Clean Breeze and it was even worse. It was mentioned by the manufacturer to try Tide Mountain Spring - that this is closer to the original smell. I will try it but I will probably have to stop using Tide since they are likely using this new fragrance technology in all of their products. When I was at the store today looking for another brand to try I noticed ALL the scents were overpowering --- even more so than Tide. Sadly even the more natural brands are also doing crazy strong scents. Who decided we want to smell like strong lingering perfume???
At Tide we want you to enjoy the superior clean and the long lasting freshness you get from our detergents. We're sorry this happened to you. Please know that your health and safety are our primary concern, and we test our products to be safe when used as directed. We'd like to learn more about your products and experience for our Safety Team. When you get a moment, could you phone us at (800) 879-8433.
Too much fragrance
I have been a Tide original powder user for more years than I can remember. I liked it that it didn't have much fragrance as I am allergic to many perfumes. I am disappointed with this product and will have to find another brand to use. Please bring back the original formula!
Amy, we never want to see a loyal Tide Fan leave us. Please know your health and safety are very important to us, and we thoroughly test our products to be safe when used as directed. If fragrances are what is giving you pause, we'd like to recommend our Tide Free & Gentle Powdered detergent. It's everything you want from our Tide, with none of the fragrance or dye. If you have any questions, or if we can help you with this, please give us a call at (800) 879-8433.
New Formula
I have been using this product for decades. After using the new formula I have been breaking out in Eczema and hives all over my body. My face swole and I had to go to the hospital. What ever is in this new formula is perfumed and I'm very disappointed that I can no longer have a safe detergent to purchase.
We appreciate you bringing this to our attention, and we hope you are feeling much better. Please know that your safety is our highest priority, and our team has performed numerous research, and safety tests to ensure our products are safe for use. Our recent change to our Tide Powder made it more concentrated allowing you to use less of the powder, and would not expect for you to have a reaction. If you have not done so, we recommend discontinuing use. As a member of our Tide Family for over a decade, we want to learn more about your experience, and provide you with the attention you deserve. When you can please, give us a call at (800) 879-8433, any time from 9:00AM-6:00PM EST.
So disappointed. Doesn't work for cloth diapers.
I've been using tide powder for my cloth diapers for almost 3 years and have just needed to buy more so this is my first time using the new formula. It's HORRIBLE! My cloth diapers are not getting clean at all. It's frustrating when a good thing is changed and is made worse. This has been a major complaint amongst the cloth diapering community.
Firstly, thank you so much for being a loyal Tide Powder user. We're so sorry that someone such as yourself isn't happy with our new formulas. Whenever we make changes, we do extensive testing to the formula to improve your experience, especially when using the right amount of detergent for the load size. Your feedback is valuable, and we'd love to share your thoughts, especially the ones about the cloth diapers, with our team and help. Please call us at (800) 879-8433.
New SMELL is terrible
We have always used powdered tide and the smell was always good, not too strong but just enough to give a clean laundry scent after drying. Im sensitive to smells so this is a big factor for me since I easily get migraines. The new smell is TERRIBLE. It's incredibly perfumey and floral, instant headache. What a mistake though, definitely never purchasing again unless the scent is changed back.
We’re sorry a loyal Tide fan like you is having this experience, and we hope you’re feeling better. Safety is our top priority, and we can assure you that all of our products have been thoroughly evaluated to be safe when used as directed. We’ll be sure to pass your thoughts along to the rest of our team. In September 2021, we did update our Tide Original powder detergent, and the perfume system upgrade adds freshness technology for a nice scent during laundry and more scent after the clothes have dried. We’d like to gather some more details for our Safety Team, so please give us a call at (800) 879-8433 when you have a chance.
What Happened to the Scent?
The new scent is so strong it is horrific! I switched from the powder to the liquid, and it is the same thing. The scent makes me sneeze when I dispense the product. Then when I dry my clothes, it is even worse, the whole house smells. Then I think I am in the clear until I wear my clothes, and the scent will just not go away. I have been using Tide for 30 years. I will be switching to a new detergent. Sorry, but you have lost a long-time customer.
Your safety is our highest priority, and we're so sad to learn about this experience. Recently, we updated the formula for our Tide Original Powder, adding freshness technology for a nice scent during the laundry process and more scent after the clothes dry. Our testing and research showed us this was a great addition, we're disappointed it didn't work for you. We'd like to talk more with you about this and help as much as possible. Please call 1 (800) 879-8433 any Monday through Friday, from 9 AM to 6 PM, EST. We're also by our phones Saturdays and Sundays, from 9 AM to 5:30 PM, EST. We hope you'll call soon.
NOT "original scent"
Why fix something that isn't broken? I grew up on original scent tide, but unfortunately now my entire family has insisted on changing detergents. So disappointing. What's funny is the majority of those leaving feedback reflect the same SCENTiment (see what I did there?...). Please consider a CocaCola move, and go back to the classic tide scent. Thank you.
-We appreciate your lifelong loyalty to Tide the time you've taken to leave your review. We'll definitely let our team know how you feel about the scent upgrade. If you have any questions, or if we can help you further, please give us a call at (800) 879-8433.
"Original" Fraud
[This review was collected as part of a promotion.] Tide has made changes to the original formula over the past couple years. Consumer driven marketing supposedly drove this company to change a decades old product which was FIRST in the consumer's eyes for many years. Changes in ingredients to enhance its cleaning effectiveness is a different discussion than changing the smell of the original product. In my humble opinion, ORIGINAL should be removed from the box and product label. It is misleading to the consumer to sell something ORIGINAL when it is not the original product, particularly with the smell. Gone are those days when using the Tide original where your clothes smelled that familiar TIDE fresh and clean. The smell is different. Some in the industry may think for the better according to consumer research, but wisdom with age and my nose tells me otherwise. Consumer demographics and target audience are changing. Perhaps younger people know better. The older consumer knows differently. Others on this review site agree. Consumer beware, this is not the TIDE of old. You aren't just imagining this different smell.
We're sorry to hear that you're not a fan of our Tide Original scent. We can assure you that we put a lot of thought into creating features that we think you'll like. We're dedicated to always bringing you the latest innovations, and we also rely heavily on consumer feedback. We certainly appreciate you sharing your comments with us, and we'll be sure to pass them along to the rest of our team. Please give us a call at (800) 879-8433 if there's anything more we can assist you with.
Why CHANGE a good thing?????
I have used TIDE HE powder for 23 years…..and just opened a box of the new improved quick dissolving formula…..it SMELLS horrible and is over powering, and does NOT dissolve quickly… in fact it does not dissolve…..it cakes up in my dispenser! If this is the improvement, then I will be switching to a different detergent! I am not sure why P
We appreciate your great loyalty to Tide, and we're sorry you're having this experience. We can assure you that we have many quality checks in place to ensure that you can enjoy the best possible results with our detergents, and we'll be sure to pass your comments along to the rest of our team. We're always looking to bring you the latest innovations, and in September 2021, this product was given a perfume system upgrade that adds freshness technology for a nice scent during laundry and more scent after the clothes have dried. As well, there was a surfactant change for better dissolution in a variety of wash conditions. To ensure it dissolves properly, we suggest making sure to follow the dosing instructions. To clean out any build-up, remove the dispenser/dispensing drawer and clean it with hot soapy water. We hope this helps, and please give us a call at (800) 879-8433 if you'd like any further assistance. As well, we'd be happy to answer any questions you may have.