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Customer reviews for Tide HE Ultra Powder Laundry Detergent (254 oz., 180 loads) for
Tide HE Ultra Powder Laundry Detergent (254 oz., 180 loads)
4.5 out of 5 stars
stars
2,059 ratings633 reviews
  1. 5 stars81% (1,678)
  2. 4 stars6% (115)
  3. 3 stars2% (44)
  4. 2 stars2% (42)
  5. 1 star9% (180)
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Showing 391-400 of 633 reviews
Aug 31, 2022
Ellen from Alberta Canada
2 out of 5 stars review

Love the cleaning power, HATE the smell

I recently switched back to Tide Powder Detergent because I wasn't satisfied with my other laundry detergent and I wanted to use Tide as my overall household cleaner for washing floors, cupboards etc. Like most reviewers I was incredibly disappointed to open the box and discover that the "Original Scent" is nothing like the Tide Original that I grew up with! Old posts online suggested that Mountain Spring was the "new Original scent" but when it was available you couldn't buy it in the powder laundry detergent. Now it looks like that scent is discontinued too. It's ridiculous that a major brand would change the scent of it's products when you have decades of dedicated customers who had zero complaints. Now instead of just adding to your scent line-up you've alienated your most loyal customers. Deeply disappointed doesn't even describe it for me.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from The Tide Team

We never want to disappoint a long-time Tide user, Ellen. We're very sorry you don't like the scent of our Tide Laundry Detergent Original Powder. While we completely understand that scent and fragrance preferences and experiences are very subjective and unique, we'll make certain to let our team know how you feel about the scent change. We would like to mention that while we know that Tide Powder is an awesome laundry detergent; we've never tested it as a floor or cupboard cleaner and cannot recommend it for those uses. If you have any questions, or if we can help you further with this, please feel free to phone us at (800) 879-8433.

Sep 9, 2014
Adam
2 out of 5 stars review

Tide Original Scent changed and ruined

Tide has been used in our family since I was very young (so well over 30 years). The scent of Tide Original Powder has always been soft, almost powdery and very clean. I love it, my family loves it. It seems P & G on 07/01/2014 decided to change the scent of Tide Original Powder (he and non-he). I just cannot understand why! First April Fresh Downy softener was ruined, and now my beloved Tide Powder. So sad!!!

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from Consumer Care

Adam, we are so sorry that you're dissatisfied with our most recent updates to Tide Original! If you're pining for the old Original, we highly suggest switching to our updated Mountain Spring. We think fans of the former scent will love it. We have lots of new members in the Tide family and encourage you to give them a try! You can browse them at www.tide.com and if you have any further questions, please call at 1-800-879-8433. Thank you!

Jul 10, 2022
Edward5150
3 out of 5 stars review

The Smell Is Horrible

I am not sure if Tide is trying to pull a “New Coke” marketing scheme, by selling a truly horrible overwhelming scent. In other words, Tide needs to bring back the original scent, a Tide “Classic” if you will. I really don't want to go to a less effective laundry soap brand, but I must if Tide thinks that this is the correct way to go.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from The Tide Team

We're sorry to hear that a loyal Tide fan like you is feeling this way, Edward. We can assure you that a lot of thought goes into the design of our products, though we do understand that preferences can vary. In September 2021, this product underwent a perfume system upgrade. We added freshness technology for a nice scent during laundry and more scent after the clothes have dried. We do value this feedback, and we'll be sharing it with the rest of our team. We'd also like to learn more about your experience, as well as answer any questions you may have. When you have a chance, please give us a call at (800) 879-8433.

Aug 11, 2022
grambam
2 out of 5 stars review

New Formula Stinks

From the negative reviews here and other cleaning social media posts, you should seriously consider bringing back the old Original Acti-Lift formula. It's not just a laundry product to many, it's also a household cleaning product. I sure miss that good clean scent. This new Fast Dissolve "original" stinks. My clothes do not smell clean nor does my house after I mop. Please, I really don't want to switch to Gain. Please bring back the former scent.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from The Tide Team

We're sorry to hear that you're not a fan of our upgraded scent. Your feedback is important to us, and since we do many tests to get our upgrades and scents just right, we'd love to hear your thoughts and share them with our team. When you're free, please give us a call at (800) 879-8433.

Jan 24, 2022
kllycvr
1 out of 5 stars review

Missing the distinct Tide Original Scent

I wanted to switch back to tide powder as I have fond memories of the Original Scent my grandmother used to use. After purchasing and realizing the smell had changed, I did some digging around to find Tide changed their scent a couple years back. This new smell is awful. I'm switching back to Purex.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from The Tide Team

We're very sorry you had this experience. While we completely understand that fragrance preferences and experiences are different for everyone, we'll make certain to tell our teams how you feel about the scent. If you're looking for a scent more like your memories, you may want to check out our Tide Mountain Spring scented detergents. If you have any questions, of if we can help you further, please give us a call at (800) 879-8433.

Sep 17, 2022
Stuff
1 out of 5 stars review

“New” Original Scent

[This review was collected as part of a promotion.] I have used only Tide for the last 40 plus years. It has always clean well with a light scent that doesn't scream laundry day! I do not like the new scent at all, it lingers everywhere and I did my first load and my whole house smells of it. Sadly for the first time in 40 plus years I need to fine a new laundry soap. I have I get rid of the headache I got from the new scent first.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from The Tide Team

We're very sorry you had that experience. Please know that your safety is very important to us, and we thoroughly test Tide to be safe when used as directed. We're sorry you don't like the scent of Tide, and will definitely let our team know how you feel. If you have any questions, or if we can help you further, please give us a call at (800) 879-8433.

Mar 31, 2022
oneets
1 out of 5 stars review

Bring back old "original" scent!!!

I have LOVED Tide powder for many years. It works better than anything and I've enjoyed the original scent. However, you have amped up the scent and it is way too strong. It lingers far too long and is no longer nice. Sadly, I will be switching to another detergent.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from The Tide Team

We understand that fragrance preferences vary from person to person, so we truly appreciate you taking the time to share your feedback. Tide Powder was recently upgraded to provide a nice scent during laundry and more scent after the clothes have dried, so we're sorry to hear you're not impressed with this update. Your satisfaction means everything to us, so we'd like to help with this. Please give us a call at (800) 879-8433.

Jul 3, 2012
WFinBOSTON
4 out of 5 stars review

Love it but only wish...

When I purchased the new washer, I used tide as it was the only one in the area available that was rated HE. I was concerned and didn't want to leave the brand I've been become accustomed too but thought what a better time to try something new and I was glad that I did. The clothes come out great! I was sad to see that it didn't come fragrance free given my sensitive skin -- it didn't irritate my skin but I prefer not to have the smell -- although I'm getting accustomed to it

Review from tide.com
Helpful?4MATU5UN14YC3700027765
Nov 18, 2023
Chaspar13
1 out of 5 stars review

I loved the original scent

[This review was collected as part of a promotion.] So we've wasted more of our hard earned money on a trusted product. I understand the need to change things but don't continue to call it original. The new smell is horrendous. I've not only got a whole huge box of detergent I can't use, I've also got to rehash my clothes! And search for a new detergent my husband won't be allergic to. Stupid decision Proctor

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from Customer Care

Thank you for sharing your experience with Tide, as we always love to hear from our consumers regarding our products. We’re sorry to hear about your husband's experience with the scent, and want you to know that safety is our top priority. All of our products are safe when used as directed, but based on your description we do recommend discontinuing use of the product. We’d love to help further, so please give us a call at 1-800-879-8433 when you can.

Jun 27, 2022
DreaCast
1 out of 5 stars review

If it ain't broke don't fix it!

To say I'm disappointed is an understatement. I have been a loyal Tide Powder Detergent user for over 20 years and recently after purchasing a box I noticed a difference in scent and thought it was a fluke until my husband purchased another box and confirmed my Suspicions. The new scent is overwhelming and the aftermath of the scent after washing is not the same. Tide powder detergent is the reason I loved doing laundry and made it one of my favorite chores to do now that is all gone. Please go back to the original scent I don't want to have to change my laundry detergent.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from The Tide Team

We never, ever want to disappoint a loyal Tide user, especially one that has been with us for over 20 years! We're very sorry you don't like the new scent of our Tide Powdered detergent. While we completely understand that scent and fragrance preferences are very subjective and personal, we'll make certain to let our team know how you feel. We rely on consumer input, just like yours, when it comes to evaluating products and changes. If you have any questions, or if we can help you further, please give us a call at (800) 879-8433.