I have LOVED Tide powder for many years. It works better than anything and I've enjoyed the original scent. However, you have amped up the scent and it is way too strong. It lingers far too long and is no longer nice. Sadly, I will be switching to another detergent.

[This review was collected as part of a promotion.] We have been using original (boxed powder) Tide detergent for over 40 years, but I'm afraid we just can't handle this new scent anymore. My husband has been saying to me that he noticed and felt and smelled something different with our Tide and I told him it was his imagination. I have never been any fan of any scents/fragrances mostly due to my asthma, but I was used to the original (old) Tide. Our granddaughter helped us find this: Recently, we updated the formula for our Tide Original Powder, adding freshness technology for a nice scent during the laundry process and more scent after the clothes dry. Our testing and research showed us this was a great addition ........ A PERFUME SYSTEM UPGRADE? So many people have so many different allergies and so many establishments are trying to adopt fragrance-free policies. We understand that many folks like to smell like a bottle of fragrance and that's why there's Axe and Gain laundry detergent and other potent options. Couldn't you have kept your foo-foo fragrances in your other products/models and LEFT ORIGINAL TIDE ALONE?? PLEASE GO BACK TO THE WAY THIS HAS BEEN FORMULATED FOR THE LAST FEW DECADES. We have been soooooo disappointed in your re-formulation the last several months. Make it Tide ORIGINAL Powder Laundry Detergent again :-)

I use the stuff all the time! I use it to clean my house and in laundry! It's like magic in a box! I feel like there is not a stain this can't get out! It's always amazing to clean bathrooms, floors, shoes, I mean it you can use this for anything! I highly recommend using this!!

My family has always used tide. I wanted to go back to the original scent, but it is not the original scent. I have allergies, and the “new original” Tide irritates them and gives me a severe headache. I have also tried using the scent free tide, and the clothes don't smell clean it all. Please go back to your original scent… It's much better. If the scent of the original Tide remains the same, I will have to start looking for new detergent.

You have changed the formula in September of 2021, again, without letting the consumer know. The smell is SO OBNOXIOUS it makes the whole house stink. When you changed the formula years back it was bad enough but this is just ridiculous. WHAT is wrong with your "original" formula?

The smell is awful! I have to wash my clothes in other detergent just to get to a level that my family can tolerate! “ tide” smell os so strong it's caused watery/swollen eyes runny nose and nausea…. What ever you did to the beloved tide brand which is the only brand I have ever known …. Please go back

I can't recall when I began using tide laundry detergent. College perhaps.. It's been at least 20 years. I now have to end this relationship. One of us changed for the worst and it wasn't me. Why, why, WHY do marketing people believe successful things MUST be changed? Did sales of original tide decrease during the pandemic? Very unlikely... Anyways, the new "improved" yet unannounced change has left me with clothes smelling so strongly I cannot wear them and have to store them in my garage. The smell began to overwhelm my entire 2400 Sq ft house with just a single laundry basket of clothes. I tried washing again with just warm water and double rimsing in both my top-load and HE machines. Natural fibers do better but I fear I'll have to donate and replace several hundred dollars of synthetic fabric athletic training clothes. I can't breath in that much smell. Who on earth convinced a corporate board this was a BETTER let alone a good idea?! We already smell like shampoo, soaps

I already wrote one review on how terrible the smell is but now I must write another review. Not only is the smell horrible but it lingers and is giving me a migraine headache. I have been a faithful Tide user for 40 years and loved how it smelled. It was a clean fresh smell that was mild and pleasing to the senses. This new "Original" Tide has an overpowering perfume smell that permeates everything. In desperation I tried Tide Clean Breeze and it was even worse. It was mentioned by the manufacturer to try Tide Mountain Spring - that this is closer to the original smell. I will try it but I will probably have to stop using Tide since they are likely using this new fragrance technology in all of their products. When I was at the store today looking for another brand to try I noticed ALL the scents were overpowering --- even more so than Tide. Sadly even the more natural brands are also doing crazy strong scents. Who decided we want to smell like strong lingering perfume???

[This review was collected as part of a promotion.] I've been a loyal Tide consumer for decades, and was able to tolerate formula and scent changes in the past. This latest change however, is just awful, it doesn't smell clean just very perfumed. Family and friends say the same, that they're on the hunt for a replacement brand. Their recommendations to use fragrance free, or other scents is just aggravating. Tide now has an excessive amount of options on the shelves, why mess with the OG. I hope they go back to what the consumers want.

The new scent is so strong it is horrific! I switched from the powder to the liquid, and it is the same thing. The scent makes me sneeze when I dispense the product. Then when I dry my clothes, it is even worse, the whole house smells. Then I think I am in the clear until I wear my clothes, and the scent will just not go away. I have been using Tide for 30 years. I will be switching to a new detergent. Sorry, but you have lost a long-time customer.