Question: Why is the new scoop so short? Answer: Greed. I note some of the video reviews show people measuring out a scoop of Ultra Tide powder. And, they say they are not sure which line to use so they use a full scoop. I'll bet there are a lot of people out there who do the same or at least use a little more than recommended because they can't read the scoop so well. I attempted to measure the volume of the scoop so I could find an alternate that is easier to use. (Yes I am an engineer.) Since getting the detergent in the scoop level on any line is so difficult, I used water. Level 1 (medium loads) = 2 oz Level 2 (large loads) = 2.5 oz Level 3 (heavy soiled) = 4 oz A full scoop = 5 oz. If the scoop was taller and narrower, there would be much more distance between the 3 lines and you could make a more accurate measurement. If Pocter & Gamble's goal was to help customers make an accurate measurement, the scoop would be tall and narrow. If their goal was to sell more detergent, the scoop would be short and wide. Guess which they chose? To the ladies in the videos, you are using more than twice as much detergent as recommended. That is why your videos are on the web site. P&G stock holders thank you. For the rest of us, I recommend buying a 4 ounce measuring cup and marking the levels with a sharpie. The cup will pay for itself in savings several times over on your first box.

I am very satisfied with this product and it actually makes my money go further

I have always liked Tide, but I like this powder the best. It cleans better.

The newer "original" scent is terrible. Please bring back the old smell!

Um…can I just say this stuff is ah-mazing!!! I have 5 boys. This gets every single stain out with zero scrubbing on my part. Grass stains—gone! Newborn baby poo—gone! Thank you Tide!! Love this formula!!

Do everyone a favor and go back to the original scent! No longer a fan of Stinky Tide! The wet clothes have a foul odor and don't smell clean going into the dryer! Big marketing mistake, leave great alone! Change wasn't good with that decision!!!!!

My laundry is done but my clothes smell NOTHING.. I'm gonna return it and buy an other brand because you can get your clothes as clean and smelling better for cheaper.

I've had issues, sensitivity to scents, etc with many detergents but this was my go to. Load after load of the tide original powder. And now it smells like garbage and my clothes seriously seem less clean. Who does that?! Go mess with your dumb pods and leave this alone. I can barely tolerate that nasty smell. There is NO reason to pick the name brand anymore.

We used Tide around the firehouse for all kinds of things when I was a firefighter. They still do. I remember when we sanded down and then painted our 1971 Mack Ladder Truck (Ladder 26). The first thing we did, before we started sanding, was wash it with 140 degree water dosed with Tide Powdered Laundry Detergent. We used dish gloves to protect our hands from the hot water. We did our laundry in it too.

[This review was collected as part of a promotion.] Tide is the perfect detergent for any washer and I highly recommend that you buy it. It does its job, no obnoxious fumes, and it gets my clothes clean. I have an Maytag bravos HE washer. But, if you have an HE washer, I recommend you buy Tide liquid, because sometimes the powder gets stuck in the dispenser drawer. So if you get tide for an HE, I recommend liquid, or pour the powder into the drum instead of the dispensers.