[This review was collected as part of a promotion.] I prefer "toothpaste" over gel. I has a great minty taste, which leaves you with fresh breath. I can not respond regarding the stain blocking, I have to use it for a little while to se if it makes a difference.

[This review was collected as part of a promotion.] I was using Crest Whitening toothpaste and I noticed a big difference once I started using Colgate Advanced whitening. It took about a week to notice results and it was actually my husband who noticed and told me. I highly recommend it because I saw results!

[This review was collected as part of a promotion.] This product does a nice job of getting rid of some of those coffee and tea stains. After using, my teeth were noticeably whiter. I still feel like, as a daily coffee/tea drinker, that nothing prevents my teeth from getting darker after that morning joe, but this at least made me feel like I wasn't constantly just adding more and more discolor to my teeth. Also, this style of tooth paste tube is always so messy! I wish they would figure out a different style.

[This review was collected as part of a promotion.] Not only is this Colgate Optic White Advanced toothpaste my favorite flavor of a mild, refreshing mint, it took YEARS of tar and nicotine stains off of my teeth in just a few uses! 15+ years of smoking tobacco and drinking wine left my teeth yellow and dull and I see them getting brighter and whiter after every use! Wow!

Does a great job at whitening my teeth and leaving my breath fresh and mouth clean. The minty flavor is not too powerful - its perfectly in the middle. The texture is not too liquid either. Definitely recommend this toothpaste for whitening and cavity protection!

This toothpaste is the best it makes my teeth very white and it makes my breath smell super good in the morning great for a toothpaste but it does have fluoride in it that’s not a plus but other than that it’s pretty good Colgate Optic White Advanced Teeth Whitening Toothpaste Sparkling White 32 Ounce

[This review was collected as part of a promotion.] I really like this toothpaste. I love the way it taste, what it says it will do (will whiten up to 4 shades) and I believe it, and I love that it's Colgate because I fully trust Colgate brand of toothpaste and other dental products.

[This review was collected as part of a promotion.] This my absolute favorite brand of toothpaste. After using I can totally feel the difference on my teeth. I can see the difference within a few days after trying it. If my local store doesn't have it I will go to another store just to buy it. Colgate is just one of the trust worthy companies that always offer great products.

[This review was collected as part of a promotion.] This Colgate Optic White Advanced toothpaste is excellent. The texture is great, smooth and provides a sleek and clean finish. It's cool that it is vegan, and has a peroxide patent. The toothpaste definitely provided whitening and smile confidence and protection. Would highly recommend.

[This review was collected as part of a promotion.] I like that this toothpaste did help whiten my teeth a few shades. It also felt like I was getting a decent brush as well. I do with it was a tad more foamy while brushing but it is not a deal breaker.