[This review was collected as part of a promotion.] I brushed with the Colgate Advanced Optic white everyday. I noticed my teeth are whiter, they are normally sensitive and this tooth paste with no problems. It doesn't burn when I brush which is nice.

[This review was collected as part of a promotion.] Although it does not change the whiteness of your teeth a great deal, it still makes a slight difference and overall is a good toothpaste-- leaves teeth feeling clean with a pleasant mint taste that is not too strong.

[This review was collected as part of a promotion.] I really liked this new Colgate Optic White Advanced toothpaste! I look forward to taking off the stain on my teeth each day from food and drinks! I highly recommend this toothpaste! Keep your teeth their whitest!

[This review was collected as part of a promotion.] I have been using my Colgate Optic White Advanced toothpaste as recommended at least two times a day and I am starting to notice a difference. My teeth are looking much white than they did a couple of weeks ago. I am not a fan of the toothpaste taste, but I can definitely see a difference happening to my teeth.

[This review was collected as part of a promotion.] I enjoyed using this product. It left my teeth feeling very clean. It also had a great flavor which many whitening toothpastes do not. I have not used this product long enough to know how well it whitens. I just bought two more tubes of it, so I can see how well it whitens after using it for awhile.

[This review was collected as part of a promotion.] I have been using the Colgate Optic White Advanced toothpaste for sometime now and I feel like I have seen some improvements in the appearance/color of my teeth. I would recommend for individuals that want to work on brighting their teeth slowly.

[This review was collected as part of a promotion.] This toothpaste worked well; I saw whitening results on my teeth after about the third time I used it and it didn't seem to make my teeth as sensitive as other whitening toothpastes that I've tried. I would recommend this whitening toothpaste to anyone looking to improve the whiteness of their teeth.

[This review was collected as part of a promotion.] I used it twice a day. I would prefer 4 - 6% peroxide for better whitening. Professional teeth whitening is very expensive. Consumers are looking for a toothpaste that can replace professional whitening, even if it costs more, but we want a guarantee that it will work. Thank you for affording me this opportunity to test your product.

[This review was collected as part of a promotion.] I would definitely purchase this again. It leaves your teeth feeling very clean and it whitens a little more every day. I only use Colgate products in my house and I love the Optic White line of toothpaste. This one worked great and I was in no way disappointed in the results I would recommend it to everyone and you will love it.

[This review was collected as part of a promotion.] I brush my teeth twice a day and have been using the product since the day I got it. It's not my favorite toothpaste. I've gotten used to the taste, but didn't like it at first. The wintergreen reminds me of Pepto-Bismol. I also prefer gel over paste, so I'm not a big fan of it from that standpoint. It cleans my teeth and freshens my breath which is what a toothpaste should do. That's about all I can say.