Price and quality

Colgate toothpaste. It's my favorite, it leaves a fresh breath with the smell of super mint Rich. The teeth are clean. Removes caries, dirt. Helps with bad breath. It's the cream I use and my family recommends it 100% ideal for children Even adults. Fresh mint flavor

Colgate optic white is awesome. A great toothpaste, not gritty and cleans well, but definitely leaves you with whiter teeth with no harsh effects.

Haven’t tried any other toothpaste since this one came out, because I really like it. Unless I get a sample of another that I like better I imagine I’ll be using this one from here on out. When I first started using it I could tell that it slightly whitened my teeth. No other paste ever did. It’s great that Sam’s has these special offers every now and then so I can always have extra on hand.

My husband and I LOVE this toothpaste! He doesn't like using anything else. The strength of the minty flavor is very refreshing and gives us breath confidence, but if you don't like a strong minty taste, that may bother you. There's no weird after taste or residue and it consistently leave our mouths feeling fresh throughout the day!

Great Product…! Have been using this for years and will never consider utilizing anything else. Product is consistent, packaged well and yields a great result..!

This toothpaste tastes great. I’m not sure I saw a lot of whitening from it, but my felt very fresh after using it. The foam is good but not overwhelming like some hydrogen peroxide toothpaste.

The toothpaste arrived with a short shelf life. Was not expecting the expiration date to be less that 5 months for 5 packages

Take a closer look at "new" size...now 4.2 ounce. However the tube and box are the same as used on the original 6 ounce size. Tube is mostly air now. Very disappointing for a lifelong customer. I am finished with Colgate.

There is a reason the don't put cost per oz in the description. If you compare it to the other toothpaste - expensive. The tube is half air. Box was oversized for the inside product. Would not purchase again.