I was disappointed A month or so ago I had gotten a Colgate toothpaste that had a coffee cup on it, I really wanted that one, but website didn't have it so took this one instead.

[This review was collected as part of a promotion.] I used this product for 1 week, brushing two times a day. I found that after brushing my breath was fresh and my teeth felt smoother than when using my previous toothpaste. I was hoping to see an immediate whitening result, but within the 1 week of use I have not seen a noticeable difference in the whitening of my teeth. I am hoping with prolonged use, two weeks or more, I will see a difference in the witness of my teeth. In all, I like this toothpaste!! It takes care of all my dental need such as cavity prevention, providing fluoride, Providing formula for whitening teeth and removing stains, and lastly it is safe or the enamel of my teeth. I especially like how my teeth feel smooth and grime free upon brushing....better than other toothpastes I have used in the past!

[This review was collected as part of a promotion.] I really like this toothpaste. It is minty and refreshing and although I didn't get a before and after pic, I feel that my teeth are whiter now than before using this toothpaste. I will definitely buy it again.

[This review was collected as part of a promotion.] Colgate Optic White toothpaste leaves your mouth feeling like you just left the dental office. My teeth are whiter, cleaner, and my breath smells incredible! It is also an excellent price point for sure.

[This review was collected as part of a promotion.] Would recommend this product. You can feel the cleanliness on your teeth. Freshens your breath that makes your teeth feel clean all day long. Will replace what I am currently using with Optic White.

[This review was collected as part of a promotion.] This toothpaste is pretty good. Taste isn't too bad, but it's hard to see any changes in only one week. Hopefully the longer I use it the better the results will be. I would recommend this product to family and friends.

[This review was collected as part of a promotion.] This is an average toothpaste that has a normal scent and okay performance as a toothpaste. Just found out some of the reviews saying that the toothpaste doesn't seem real... I could see why the people said it. It's just an average. I'll pay a bit more for a better product. The teeth, you get only 2 chances. You already lost one chance in youth and what we have now is final. We gotta think smart to be honest haha. Affordable and okay, but I'm not buying it again. It doesn't taste bad, it's nice but it's too subtle. You don't feel that freshness that I feel with other products of this brand.

[This review was collected as part of a promotion.] I really loved this toothpaste. It reminded me of a different brand I use but I am considering switching after recieving this full size sample to test. My smile looks whiter and my teeth just feel cleaner overall. I highly recommend this toothpaste.

[This review was collected as part of a promotion.] The whiting in the Advanced Optic White has power! After a couple of uses, my teeth are whiter and brighter. My husband even commented on how my smile seems more open due to my teeth looking healty. The taste is not overpowering, which i like. It is subtle, not overly minty or stingy, especially since having the hydrogen peroxide. I highly recommend especially if you are scared to smile as your teeth are not as white as you would like. This product will help!

[This review was collected as part of a promotion.] I like that this toothpaste did help whiten my teeth a few shades. It also felt like I was getting a decent brush as well. I do with it was a tad more foamy while brushing but it is not a deal breaker.