[This review was collected as part of a promotion.] Colgate® Optic White® Advanced Stain Prevention comes in a really nice box and tube. However, there is not much product in the tube, it was more then half full of air. So not a great value for your money. But the toothpaste that was there was not too strong and potent tasting. It didnt leaves the Whitening aftertaste you sometimes get.

[This review was collected as part of a promotion.] This toothpaste is pretty good. Taste isn't too bad, but it's hard to see any changes in only one week. Hopefully the longer I use it the better the results will be. I would recommend this product to family and friends.

[This review was collected as part of a promotion.] I will say that first of all, I care most about what the toothpaste tastes like and does this flavor "end" well after brushing, like will it later be a horrible taste a few hours after brushing. This one wasn't bad, but not totally WOW! A WOW for me would be fresh and clean plus not be bitter after brushing. I usually prefer peppermint flavor palates probably for this reason. This one wasn't bad though, but not horrible.

[This review was collected as part of a promotion.] I always look for an effective and pocket book friendly whitening toothpaste. Honestly, this product is part of a line I am very familiar with! It's normally my go to due to cost, whitening power, taste, and oral health. However, I do experience a warming sensation at times and have to switch.

[This review was collected as part of a promotion.] I really liked this new Colgate Optic White Advanced toothpaste! I look forward to taking off the stain on my teeth each day from food and drinks! I highly recommend this toothpaste! Keep your teeth their whitest!

[This review was collected as part of a promotion.] I have been using the Colgate Optic White Advanced toothpaste for sometime now and I feel like I have seen some improvements in the appearance/color of my teeth. I would recommend for individuals that want to work on brighting their teeth slowly.

[This review was collected as part of a promotion.] How I used the product: I used the product for about 4+ weeks. Things that are great about the product: I believe the product did whiten my teeth. I noticed that the taste seemed the same as when I had my teeth cleaned by the dentist (this was a neat feeling). Things that aren't great about the product: It may cost more than other Colgate toothpastes.

[This review was collected as part of a promotion.] I think this is the best whitening tooth paste i have ever used! It made my teeth so much whiter and with the quickness!! It didnt take months- it took like 2 weeks and didnt hurt my teeth or make them more sensitive- i have sensitive teeth so i cant generally use this kind of thing and it nit hurt real bad! I say go with this if your trying to whiten your teeth-quickly!

[This review was collected as part of a promotion.] Colgate Optic White toothpaste is a gentle but powerful whitener and brightener. I have been using for 3 weeks and it has removed stubborn coffee and tea stains from my teeth. I love that it's super gentle.

[This review was collected as part of a promotion.] This my absolute favorite brand of toothpaste. After using I can totally feel the difference on my teeth. I can see the difference within a few days after trying it. If my local store doesn't have it I will go to another store just to buy it. Colgate is just one of the trust worthy companies that always offer great products.