[This review was collected as part of a promotion.] Overall it is a good product. I like the size of the tube because it is compact and easy to store. I like that the cap is attached to the tube instead of a twist-off. I had a pleasant brushing experience and it felt like my teeth were getting clean. The overall flavor of the toothpaste is good, but the aftertaste it left in my mouth was very strong which I didn't care for.

[This review was collected as part of a promotion.] I used the Colgate Optic White like I would any other toothpaste which is two times a day at least. The product whitens the teeth inside and out. The enamel safe teeth whitening is good for daily use. The hydrogen peroxide leaves my mouth feeling clean and fresh. The fluoride helps protect against cavities.

[This review was collected as part of a promotion.] I have ZERO complaints about this product and tons of compliments. First I'll say I hate the taste of mint, but this toothpaste has a milder, more palatable mint taste that I don't mind at all. I love the way my teeth feel after brushing, they feel very clean and smooth, almost polished, even though the paste itself isn't gritty or textured. I feel like my breath is fresh and my entire mouth is clean for hours. I could see the whitening benefits almost immediately, noticing a real difference after the 4th use. It is a brilliant white without any bluish or greenish undertones, like I've experienced with other brands. I'm a smoker and coffee drinker and really appreciate the difference this has made with twice a day usage. I will continue using this product and highly recommend it.

[This review was collected as part of a promotion.] Would recommend this product. You can feel the cleanliness on your teeth. Freshens your breath that makes your teeth feel clean all day long. Will replace what I am currently using with Optic White.

[This review was collected as part of a promotion.] My teeth and gums feel fresh and clean...did also whiten my teeth! Much better than I expected... I cant wait to see how much my teeth bling after prolonged use. The taste was good, not great but not bad

[This review was collected as part of a promotion.] I think this is the best whitening tooth paste i have ever used! It made my teeth so much whiter and with the quickness!! It didnt take months- it took like 2 weeks and didnt hurt my teeth or make them more sensitive- i have sensitive teeth so i cant generally use this kind of thing and it nit hurt real bad! I say go with this if your trying to whiten your teeth-quickly!

[This review was collected as part of a promotion.] This is brilliant because I was just telling my friend who's selling. Popular MLM peer to peer whitening product that says it's all natural but that natural ingredient is a white paint like for houses. I told her to keep it effectively naturally is to rinse her toothbrush post brushing in peroxide and rub it across her teeth for a couple seconds, this keeps the stains at bay and it gentle but I got through a lot of peroxide and it splashes sometimes! This toothpaste has the same 2% peroxide that the brown bottle peroxide has, infused inside it, you kill two birds with one stone and my mouth feels so much cleaner and have a sparkle after! Matte white is not desirable to me, I like a shine on my smile.

[This review was collected as part of a promotion.] I really like Colgate Advanced Optic White toothpaste. I drink a lot of coffee and my partner smokes- we both noticed our teeth looked a little Brighter after using this toothpaste. It has 2% hydrogen peroxide that is safe for your tooth enamel. It tastes great and kept my mouth feeling fresh which is a plus! Would recommend.

This toothpaste is the best it makes my teeth very white and it makes my breath smell super good in the morning great for a toothpaste but it does have fluoride in it that’s not a plus but other than that it’s pretty good Colgate Optic White Advanced Teeth Whitening Toothpaste Sparkling White 32 Ounce

[This review was collected as part of a promotion.] I love the fresh cool taste and also have notice teeth are whiter. I've been a COLGATE user for years, the COLGATE OPTIC WHITE is terrific and not only are my teeth whiter but the taste is like a mouth wash....love COLGATE products...will be ordering more. Thanks, happy customer!