[This review was collected as part of a promotion.] The toothpaste felt great in my teeth. Whitened my teeth a few shades so that was a plus. Compared to the other whitening toothpaste that I have tried it surpasses it with ease. Definitely recommend to all.

[This review was collected as part of a promotion.] Colgate Optic White toothpaste is a gentle but powerful whitener and brightener. I have been using for 3 weeks and it has removed stubborn coffee and tea stains from my teeth. I love that it's super gentle.

[This review was collected as part of a promotion.] This Colgate Optic White Advanced toothpaste is excellent. The texture is great, smooth and provides a sleek and clean finish. It's cool that it is vegan, and has a peroxide patent. The toothpaste definitely provided whitening and smile confidence and protection. Would highly recommend.

Does a great job at whitening my teeth and leaving my breath fresh and mouth clean. The minty flavor is not too powerful - its perfectly in the middle. The texture is not too liquid either. Definitely recommend this toothpaste for whitening and cavity protection!

[This review was collected as part of a promotion.] I found the bright red, metallic looking packaging to be attractive and have a quality look and feel. The tube is a nice size and was completely full. The toothpaste was a nice consistency without being too thin to stay on the brush or too thick as to make dispensing difficult. The taste was very pleasant without being overwhelming, and the mouthfeel was nice, without the grainy texture of some whitening toothpastes. My mouth felt clean and tasted fresh after brushing and it was easy to rinse, without leaving a film in my mouth, on my gums, tongue or teeth. There was no unpleasant aftertaste. After a week of brushing twice a day I have noticed an improvement in the whiteness of my teeth and will continue to use this product to see further results. My husband also likes this toothpaste and has asked me to purchase it in the future after using the sample sent by Home Tester Club. We were both very pleased with the results we've received and the overall performance of the product.

[This review was collected as part of a promotion.] We always prefer Colgate paste in my family , we don't like any other brand or whatsoever when it comes to brushing our teeth , but this optic white toothpaste is like the same as my old Colgate toothpaste, I don't feel any difference or teeth whitening as it was so hyped up in the package. I like Colgate toothpaste overall.

[This review was collected as part of a promotion.] Colgate Optic White helped make my teeth look whiter but was still gentle on my teeth. Normally my teeth will become more sensitive the longer I used a whitening toothpaste. I did not have that issue with Colgate Optic. It also had a great flavor!

[This review was collected as part of a promotion.] This is my first time using Colgate Optic White whitening toothpaste so it's too early to tell if the claims to whiten up up to four shades is accurate. The toothpaste itself comes in an easy squeeze tube with a flip lid. It is white and very strongly scented and flavored. It left my mouth feeling fresh and clean but I find whitening toothpastes always have that peroxide texture and feeling to me. It's not a deal breaker for me but not a texture I gravitate to. Whitening toothpastes often cause sensitivity for me also. I will continue to use it and if it whitens without causing sensitivity, I will consider purchasing in the future.

[This review was collected as part of a promotion.] Oh my goodness...this is the best tooth paste ever. It has been a game changer for me with helping with discoloration of the teeth. With just a week of usage has been great. I have notice a wonderful change and it also helps with keeping your breath super fresh. I will recommend this to all my friends,family and coworkers.

I have been using Colgate tooth pastes for a long time now. They never disappoint. I like the fresh taste and texture of the paste. I feel it whitens my teeth in a natural way, meaning a gentle whitening effect. The only downside is the cap that popped open a few times in my traveler bag.