[This review was collected as part of a promotion.] Colgate® Optic White® Advanced Stain Prevention comes in a really nice box and tube. However, there is not much product in the tube, it was more then half full of air. So not a great value for your money. But the toothpaste that was there was not too strong and potent tasting. It didnt leaves the Whitening aftertaste you sometimes get.

[This review was collected as part of a promotion.] Don't waste your money. Colgate offers about 5 levels of Optic White Toothpaste. Each HIGHER PRICED level supposedly has more stain remover. The bottom level called "Stain Fighter" does the same job at half the cost. Yes they all remove stain, but the bottom level is no better or worse than THE HIGHER levels. They are just after your billfold on the higher priced Optic White varieties.

[This review was collected as part of a promotion.] Overall it is a good product. I like the size of the tube because it is compact and easy to store. I like that the cap is attached to the tube instead of a twist-off. I had a pleasant brushing experience and it felt like my teeth were getting clean. The overall flavor of the toothpaste is good, but the aftertaste it left in my mouth was very strong which I didn't care for.

[This review was collected as part of a promotion.] This toothpaste foams up well and leaves my mouth feeling clean and fresh. I've only used it for a week so I don't know how much it brightens your teeth yet. Some whitening toothpastes can irritate my gums but I have no problem with this toothpaste.

[This review was collected as part of a promotion.] I was using Crest Whitening toothpaste and I noticed a big difference once I started using Colgate Advanced whitening. It took about a week to notice results and it was actually my husband who noticed and told me. I highly recommend it because I saw results!

[This review was collected as part of a promotion.] I enjoyed using this product. It left my teeth feeling very clean. It also had a great flavor which many whitening toothpastes do not. I have not used this product long enough to know how well it whitens. I just bought two more tubes of it, so I can see how well it whitens after using it for awhile.

[This review was collected as part of a promotion.] I am very picky about the toothpaste taste, but I do really like the unique clean taste, and the freshness. I have not used whitening trays from my dentist in over a year, and this stuff still made a difference for me, I will buy this in the future.

[This review was collected as part of a promotion.] Dental hygiene and white teeth are an obsession for me. I have tried many whitening toothpaste products over the years and this is, by far, the best whitening toothpaste I have ever used. It is so minty and your mouth feels incredibly clean after you brush. The noticeable difference doesn't happen overnight, but that's true with any product. You start to notice it after a few days and it just gets better from there. I have had people compliment me on my teeth. The only downfall is that it's a bit pricey for the tube size, but compared to professional teeth whitening, it's a bargain. It's the best!

[This review was collected as part of a promotion.] I tried the Optic White paste for the first time, I liked its taste, and if I bleach my teeth I was using the same Colgate, but the normal note changed about a week, and every time I brushed my teeth I was bleeding, I thought it was something wrong but if that were the case with any paste, the same would happen and no, with the Optic White no, it definitely changed me on the side of my Optic White Advance

[This review was collected as part of a promotion.] This toothpaste gets my teeth really clean and my mouth refreshed. I have already noticed my teeth looking whiter and more sparkling in the two weeks I've been using this. At first the taste kind of got to me but it has grown on me. Do wish this was not so thin when you start getting around your mouth to brush, as it can be messy. Otherwise, it does seem to be doing a great job.