Valued purchase

Advertises it contains fluoride to prevent cavities. Fluoride does nothing of the sort. Be careful with this toothpaste, too much fluoride can be very harmful to your health.

[This review was collected as part of a promotion.] This toothpaste is pretty good. Taste isn't too bad, but it's hard to see any changes in only one week. Hopefully the longer I use it the better the results will be. I would recommend this product to family and friends.

[This review was collected as part of a promotion.] I used this product daily in the morning and at night. It left my mouth feeling fresh and clean. It also helped brighten and keep everyday stains off my teeth. It does a very powerful taste which I love but it did cause some sensitivity to my tongue.

[This review was collected as part of a promotion.] This product definitely does its job of whitening teeth and preventing stains. Your teeth feel very clean after using this product. I wish it did have a better taste. Overall, I would recommend this whitening toothpaste.

[This review was collected as part of a promotion.] This Colgate Optic White Advanced toothpaste is excellent. The texture is great, smooth and provides a sleek and clean finish. It's cool that it is vegan, and has a peroxide patent. The toothpaste definitely provided whitening and smile confidence and protection. Would highly recommend.

I’m a teeth person. It’s the first thing I notice when looking at someone. This toothpaste has a great taste and make your mouth feel clean and refreshed. I love the whole line of products from this brand the only reason I’m leaving off a star is because while it does help whiten and keep teeth white. I didn’t notice the shade difference mentioned on the box but I will say I do have white teeth so it could be for some who need a little extra pick me up and get their teeth whiter. With everything that can stain our teeth you can’t go wrong with it. I do believe it will keep teeth white or if your in need of a few shades difference I would recommend picking this up and giving it a try. You can’t go wrong either way!!

I smoke and drink coffee. I've been using this toothpaste for years and that's all I need to do to keep my teeth white. I've tried many different whitening toothpastes over the years, and once I tried optic white I never used anything else again. I don't even need to bleach my teeth this toothpaste does so well. My teeth are pretty white just from using this alone. An added bonus is, it doesn't cause sensitivity or appear to wear away enamel. My dentist visits always go well, and they are always surprised to find I smoke and drink coffee and still have nice white teeth. 1000% recommended.

[This review was collected as part of a promotion.] This toothpaste is great. Leaves your breath feeling clean immediately. I am a coffee drinker, so to have a toothpaste that can help with stain prevention is perfect. I will continue to use this toothpaste.

[This review was collected as part of a promotion.] Colgate Optic White toothpaste leaves your mouth feeling like you just left the dental office. My teeth are whiter, cleaner, and my breath smells incredible! It is also an excellent price point for sure.