This toothpaste has great whitening abilities, although you have to continually use it. I also love that it not only whitens, but also leaves my mouth feeling fresh.

[This review was collected as part of a promotion.] It applies easily on brush. It's easy to clean teeth. Teeth are cleaner and whiter than before. Taste is not too rough on teeth and when touches tongue it doesn't sting.

[This review was collected as part of a promotion.] This toothpaste has a pleasant flavor and I will continue to use it for that reason. There is already a slight whitening effect after a few uses, and I am satisfied with that outcome.

[This review was collected as part of a promotion.] I love this toothpaste it's smooth not chalky. The mint doesn't burn from being too minty and your teeth feel clean with fresh breath. Highly recommend I will purchase again.

[This review was collected as part of a promotion.] This toothpaste is great! It has a great minty taste and leaves my teeth feeling and looking so clean! The clean and fresh feeling lasted for a good while after brushing!

[This review was collected as part of a promotion.] Colgate optic white advanced clean fresh deeply Whitening up to four shades Stan prevention I like it very much leave Mouth fresh and clean use every day for nice white teeth

[This review was collected as part of a promotion.] This toothpaste has a great taste to it without being overpowering. Im not sure about its whitening ability as thats a long term thing but it definitely removes stains for me.

[This review was collected as part of a promotion.] I definitely recommend this Colgate toothpaste! It leaves my teeth feeling clean and sparkly and my mouth refreshed. Did a great job cleaning and whitening my teeth.

[This review was collected as part of a promotion.] It's good! Taste is good. Not gritty. I see a difference in my teeth, although it's not huge but most whitening toothpaste don't seem to make a big difference. Maybe the

[This review was collected as part of a promotion.] I have been using this toothpaste for over a week and so far I see a bit of a difference. With consistent use I think my teeth will have great results. Great taste and made my teeth feel clean.