Colgate toothpaste is my favorite. I like the flavor or Colgate optic white advanced toothpaste. The texture is smooth and foams up nicely. The whitening has worked for me.

I won't seek this toothpaste out, but will get it when it's on sale. I only use Colgate since they're ADA approved, but like to switch it up between types.

Colgate Optic White Platinum High Impact White Toothpaste is a great choice for whitening, with a good flavor and texture. It helps remove stains and brighten teeth while leaving a refreshing taste in your mouth.

I've been using this toothpaste for years now, and it's definitely one of my favorites. It keeps my teeth about as white as they can get, tastes great, and leaves them feeling clean!

I have been using this for years and have always found it to be the best value whitening toothpaste. It's great for my sensitive teeth and doesn't bother me like most whitening products. Great for keeping my coffee stains at bay.

I like this toothpaste as it has 2% Hydrogen Peroxide to whiten the teeth. It's minty in flavour without being too overpowering. One thing I wish is that it was more foamy as I find it quite watery when I'm brushing.

Love the fresh flavor without it being too strong. I've seen decent results with stain fighting! Not a weird gritty texture either like some. Easy to use packaging for the win.

This one of my favorites

Valued purchase

Great toothpaste