[This review was collected as part of a promotion.] I use this product at least twice a day and I love the clean, fresh taste after brushing. I have noticed some whitening and my teeth feel like I've been to the dentist for a cleaning!!

[This review was collected as part of a promotion.] Leaves your mouth clean & fresh, although I need more time to confirm if it keeps teeth whiter than other toothpastes.

I keep this toothpaste in my purse for when I’m on the go and always leaves my mouth feeling fresh! Also I’ve seen an improvement in my teeth shades. Not a crazy difference but they’re not as yellow as they were before.

[This review was collected as part of a promotion.] This toothpaste has a pleasant flavor and I will continue to use it for that reason. There is already a slight whitening effect after a few uses, and I am satisfied with that outcome.

[This review was collected as part of a promotion.] It applies easily on brush. It's easy to clean teeth. Teeth are cleaner and whiter than before. Taste is not too rough on teeth and when touches tongue it doesn't sting.

[This review was collected as part of a promotion.] I've been using the Optic White for weeks and it has been amazing, whitens and freshens. I use 2-3 times a day and I noticed a change in little as 2 weeks.

I really like Colgates Optic White toothpaste. It really does whiten your teeth. And leaves my mouth feeling clean, refreshed and protected. Easy squeeze tube and always a good value!

[This review was collected as part of a promotion.] The taste give you a real kick at first, but then it mellows out. It gives a nice minty fresh breath.

[This review was collected as part of a promotion.] I brush twice a day a noticed right away the change in color of teeth. Left my mouth feeling clean and fresh sent.

[This review was collected as part of a promotion.] I am a daily user of Colgate products in general. This one was a new toothpaste for mine and my families use. Though a bit pricey, it does keep your mouth feeling fresh all day.