[This review was collected as part of a promotion.] It applies easily on brush. It's easy to clean teeth. Teeth are cleaner and whiter than before. Taste is not too rough on teeth and when touches tongue it doesn't sting.

Both my husband and I have tried every toothpaste there is and always come back to this one. Fresh breath and feeling clean, great value, fresh flavor and good packaging. Enamel safe and helps with stains as I’m a daily coffee drinker.

[This review was collected as part of a promotion.] The taste give you a real kick at first, but then it mellows out. It gives a nice minty fresh breath.

It's the only brand the whitens teeth the fastest out of all teeth whitening brands. After first use you really see a difference. Definitely worth it to buy! Great taste along with a smooth texture. Keeps my teeth white and sparkling.

Colgate Optic White Platinum High Impact White Toothpaste is a great choice for whitening, with a good flavor and texture. It helps remove stains and brighten teeth while leaving a refreshing taste in your mouth.

[This review was collected as part of a promotion.] I've used this product over a few weeks and I love the added benefit of whitening your teeth, it has a nice taste. Would love the tube to be big however, it gets the job done

[This review was collected as part of a promotion.] i really enjoyed this toothpaste. i love how it whitened my teeth and really helped with my sensitive teeth

I won’t seek this toothpaste out, but will get it when it’s on sale. I only use Colgate since they’re ADA approved, but like to switch it up between types.

[This review was collected as part of a promotion.] Toothpaste had pleasant flavor and left mouth feeling clean and fresh. Whitening effects to be determined.

[This review was collected as part of a promotion.] I have used this toothpaste for a while. As to whether or not it actually whitens teeth; who knows. But it does have a decent taste and good cleaning action.