I like this particular one from Colgate because it doesn't feel too harsh on the teeth and still provides some whitening. Some others I've used in the past have been a little bit too harsh and they make my teeth very sensitive after.

Great toothpaste. It works and whitens your teeth. Very fresh and effective. It's easy to find it on the shelf due to its bright packaging. You can't miss it, and you won't regret buying it. Recommend

If you have sensitive teeth, then this is perfect, feels clean and refreshes your mouth at the same time, and it's enamel free. I always go back and forth with other toothpaste but this one is my go to!

I won't seek this toothpaste out, but will get it when it's on sale. I only use Colgate since they're ADA approved, but like to switch it up between types.

Colgate Optic White Platinum High Impact White Toothpaste is a great choice for whitening, with a good flavor and texture. It helps remove stains and brighten teeth while leaving a refreshing taste in your mouth.

This toothpaste does exactly what it says, advanced whitening! Love it! Been searching for a good whitening toothpaste and this one is definitely a front-runner with me.

It's really light ! But when it comes to toothpaste I like mine to be a little strong mint this one is okay it does the job but somehow it's not for me so passed on this one !

I swear by Colgate Optic White for maintaining white teeth. I used it daily, with no teeth sensitivity. I do know that other family members are sensitive to it though and cannot use it

I like this toothpaste as it has 2% Hydrogen Peroxide to whiten the teeth. It's minty in flavour without being too overpowering. One thing I wish is that it was more foamy as I find it quite watery when I'm brushing.

I have tried the Colgate Optic White toothpaste and I really like it! It leaves my teeth feeling clean and noticeably brighter. I would definitely recommend giving it a try!