[This review was collected as part of a promotion.] Thick paste that works into a good lather for a whole mouth clean. I didn't experience any sensitivity. My teeth are noticeably whiter to even my family.

I’ve been using this toothpaste for a while now. It is a fresh great taste. The cleaning powder is good but I don’t notice much whitening. Consistency of paste is smooth not greedy. Overall great toothpaste that I will continue to use.

I’ve been using Colgate Optic White Advanced toothpaste for a couple of months now, I feel that my teeth have become whiter. No increased sensitivity. Convenient lid, opens quickly, stands organised. Recommend.

[This review was collected as part of a promotion.] Like everything about product except for slight chemical taste, wish it was a little more minty and refreshing

What a great every day toothpaste. Not only do I feel like it whitens my teeth but it makes my breath fresh as well. The price is very reasonable for the quality of product you receive.

[This review was collected as part of a promotion.] I have used this toothpaste for a while. As to whether or not it actually whitens teeth; who knows. But it does have a decent taste and good cleaning action.

[This review was collected as part of a promotion.] I have sensitive teeth and love Colgate for full care of my teeth and gums. Everyone of us in the family just uses Colgate since we know it creates healthy and white smiles! Happy smiles!

I have been using this for years and have always found it to be the best value whitening toothpaste. It’s great for my sensitive teeth and doesn’t bother me like most whitening products. Great for keeping my coffee stains at bay.

I really like Colgates Optic White toothpaste. It really does whiten your teeth. And leaves my mouth feeling clean, refreshed and protected. Easy squeeze tube and always a good value!

I don’t change this for anything, I always have a lot more refill in my drawer, it leaves you with a clean feeling and a shiny smile, it’s very mented which I love