[This review was collected as part of a promotion.] I love this product! 1st day i can see the difference, now that its day 7 WOW my teeth are about 4 shades whiter i would buy this product over and over again.

[This review was collected as part of a promotion.] I use this every day now! I like that it whitens and prevents future stains. I am a huge coffee drinker!

[This review was collected as part of a promotion.] I started using this product and have seen a difference in my teeth. It leaves a nice clean taste after brushing and really seems to be cleaning and helping in whitening my teeth!

[This review was collected as part of a promotion.] Similar to the original optic white. A denser formula than the basic. Better tasting. Colgate optic white is my go to toothpaste.

[This review was collected as part of a promotion.] I used it every morning and evening. Love that I didn't experience pain like other product I used in the past. My teeth actually look more white than before.

[This review was collected as part of a promotion.] I will definitely buy this product again! I use this product everyday. Makes my mouth feel clean and fresh!

[This review was collected as part of a promotion.] I've been using the Optic White for weeks and it has been amazing, whitens and freshens. I use 2-3 times a day and I noticed a change in little as 2 weeks.

[This review was collected as part of a promotion.] I love this toothpaste. It has a great minty taste. My teeth feel really clean after using it. And I can already tell that they look whiter. Definitely recommend it!

I brushed twice daily for 6 weeks with Colgate's Optic White toothpaste and saw no difference in the whiteness of my teeth (as verified by selfie photos).

[This review was collected as part of a promotion.] I love this brand toothpaste. I'm a fan of of all their whitening toothpaste. This works well, can notice the difference in about a week.