I have been using variations of Colgate Optic White for years now. I always get compliments on how white my teeth are! I will say though, this toothpaste is strong in taste.

I swear by Colgate Optic White for maintaining white teeth. I used it daily, with no teeth sensitivity. I do know that other family members are sensitive to it though and cannot use it

I have tried the Colgate Optic White toothpaste and I really like it! It leaves my teeth feeling clean and noticeably brighter. I would definitely recommend giving it a try!

[This review was collected as part of a promotion.] Great new toothpaste, I like it a lot. Seems to whiten my teeth and makes me feel refreshed and clean after I use it. I would highly recommend this toothpaste to everyone.

[This review was collected as part of a promotion.] The toothpaste tastes okay but I really did not notice a huge difference in the color of my teeth. May have minimized normal everyday staining.

[This review was collected as part of a promotion.] Helps me to stay fresh and clean throughout the day. Reduces and protect from the stain builtup. Regular use results in a white, cavity free and strong teeth. .

[This review was collected as part of a promotion.] I love Optic White toothpaste and look forward to brushing my teeth because of this product. It does seem like there's air in the tube which takes up space where the toothpaste should be.

[This review was collected as part of a promotion.] I love the way these toothpaste made my teeth feel clean. I wish I'd taken before and after pictures. I'm not sure if there was noticeable whitening.... maybe some? I'll continue to use it to see.

I keep this toothpaste in my purse for when I’m on the go and always leaves my mouth feeling fresh! Also I’ve seen an improvement in my teeth shades. Not a crazy difference but they’re not as yellow as they were before.

So good does what it says! I feel like it helped my boyfriend whiten his teeth and he only used it every now and then. it lightened a few shades for him. He is picky with his toothpaste, so finding onw he likes is the best.