[This review was collected as part of a promotion.] I love this toothpaste it's smooth not chalky. The mint doesn't burn from being too minty and your teeth feel clean with fresh breath. Highly recommend I will purchase again.

[This review was collected as part of a promotion.] I have been a Crest user for years; this product has made me decide to change to Colgate. This toothpaste will leave your how mouth feeling clean and refreshed.

[This review was collected as part of a promotion.] I love the taste of this and feel this is benefiting me. I drink coffee and need all the protection and removal I can get from my toothpaste. Great taste and whiter teeth. A+

[This review was collected as part of a promotion.] I used it every morning and evening. Love that I didn't experience pain like other product I used in the past. My teeth actually look more white than before.

[This review was collected as part of a promotion.] I like Colgate, specially optic White, great taste, I feel fresh breath and it works great. For me is small tube, and a little bit pricey.

[This review was collected as part of a promotion.] i use this daily,,,,,,,,,if i do not like the product, i do not use it again.....This product i like, and i will be using it most of the time

[This review was collected as part of a promotion.] Use twice daily. Has a strange feeling (kind of warm) when brushing. My teeth seem to be whiter since uing it.

[This review was collected as part of a promotion.] I love the way the Colgate Optic White Advanced makes my teeth feel after brushing with it!!! My teeth feel so smooth and have whitened my teeth since using!! I highly recommend this product.

[This review was collected as part of a promotion.] I brush twice a day a noticed right away the change in color of teeth. Left my mouth feeling clean and fresh sent.

[This review was collected as part of a promotion.] I use this product everyday and I can definitely see a difference. My teeth look brighter and it has a crisp clean taste. I highly recommend this toothpaste.