[This review was collected as part of a promotion.] Helps me to stay fresh and clean throughout the day. Reduces and protect from the stain builtup. Regular use results in a white, cavity free and strong teeth. .

[This review was collected as part of a promotion.] The toothpaste tastes okay but I really did not notice a huge difference in the color of my teeth. May have minimized normal everyday staining.

[This review was collected as part of a promotion.] I use this product multiple times a day. It does a great job cleaning my teeth as well as removing and preventing stains.

Hands down one of the top toothpastes!! Love this for keeping my teeth looking pearly white. It does give results over time!! Definitely recommend if you're looking for something effective!

I won’t seek this toothpaste out, but will get it when it’s on sale. I only use Colgate since they’re ADA approved, but like to switch it up between types.

[This review was collected as part of a promotion.] I love this brand toothpaste. I'm a fan of of all their whitening toothpaste. This works well, can notice the difference in about a week.

Colgate toothpaste is my favorite. I like the flavor or Colgate optic white advanced toothpaste. The texture is smooth and foams up nicely. The whitening has worked for me.

[This review was collected as part of a promotion.] This toothpaste has a great taste to it without being overpowering. Im not sure about its whitening ability as thats a long term thing but it definitely removes stains for me.

[This review was collected as part of a promotion.] It is amazing we love the toothpaste and taste is very good and we can even come to your house for the little and I wish you could be there for a long needle and not just for the

I drink coffee and have not so white teeth.i use this brand to help whiten teeth in between regular dental cleanings.Some toothpaste I have tried fo not taste so good but this one is good.