[This review was collected as part of a promotion.] Very Impressed with this toothpaste, Extra clean fresh breath almost as if just used a mouth wash. Also has a nice strong minty sensation. Time will tell if the whitening of the teeth works! This is a must try for those thinking about trying a new tooth paste!

[This review was collected as part of a promotion.] This toothpaste foams up well and leaves my mouth feeling clean and fresh. I've only used it for a week so I don't know how much it brightens your teeth yet. Some whitening toothpastes can irritate my gums but I have no problem with this toothpaste.

[This review was collected as part of a promotion.] The Colgate smells like mint, and helps with the stain. When used, the Colgate Optic White Advanced that I received for free, gives off heat (burning sensation) in the month. This heat was also felt on the tongue, and it prevented me from getting that mint flavor (that I smell) as a taste. On the other hand, the burning simmers after brushing for a while. In addition, it felt like a deep clean is done every time I'm finish brushing my teeth. I like that the Colgate helps with the stain but wish it had a more favorable taste with less heat.

My family and I swear by this toothpaste. My dentition is very important to me and keeping white teeth is extremely necessary in my household. This helps with whitening, and fresh breath. I buy it in bulk and take it with us on every trip or vacation

I smoke and drink coffee. I've been using this toothpaste for years and that's all I need to do to keep my teeth white. I've tried many different whitening toothpastes over the years, and once I tried optic white I never used anything else again. I don't even need to bleach my teeth this toothpaste does so well. My teeth are pretty white just from using this alone. An added bonus is, it doesn't cause sensitivity or appear to wear away enamel. My dentist visits always go well, and they are always surprised to find I smoke and drink coffee and still have nice white teeth. 1000% recommended.

[This review was collected as part of a promotion.] Would recommend this product. You can feel the cleanliness on your teeth. Freshens your breath that makes your teeth feel clean all day long. Will replace what I am currently using with Optic White.

[This review was collected as part of a promotion.] My husband and I use it every day. He loves it. I cannot tell if it is even working towards whitening my teeth, but in the toothpaste's defense, my teeth are pretty stained. It leaves my mouth fresh.

[This review was collected as part of a promotion.] This toothpaste worked well; I saw whitening results on my teeth after about the third time I used it and it didn't seem to make my teeth as sensitive as other whitening toothpastes that I've tried. I would recommend this whitening toothpaste to anyone looking to improve the whiteness of their teeth.

[This review was collected as part of a promotion.] I'm not a fan of paste-toothpaste. I prefer gel. So, I don't even buy unless it is a gel. I wouldn't e never even tried this unless I was sent the sample but I'm glad I did because I actually love it. I taste great and gets my teeth cleaner than any other toothpaste I've ever tried. Also, I just recently had my teeth whitening at my dentist and this toothpaste has allowed my teeth to remain white even though I smoke. It's great!

Toothpaste tube is mainly air. Buy a different product.