Colgate Optic White Advanced toothpaste is a game-changer! Its effectiveness in removing stains and promoting whiter teeth is impressive. The smooth texture ensures easy application and gentle cleaning. The whitening power is noticeable after consistent use, leaving my smile brighter. The minty freshness lingers, keeping my breath clean. The refreshing flavor adds to the overall experience. Highly recommended!

[This review was collected as part of a promotion.] A review is requested too soon to fully test and vet results, but I will say that the flavor is nice. I personally now have more sensitive teeth after professional whitening, so I would not recommend this for anyone else that also has more sensitive teeth or gyms.

[This review was collected as part of a promotion.] Dental hygiene and white teeth are an obsession for me. I have tried many whitening toothpaste products over the years and this is, by far, the best whitening toothpaste I have ever used. It is so minty and your mouth feels incredibly clean after you brush. The noticeable difference doesn't happen overnight, but that's true with any product. You start to notice it after a few days and it just gets better from there. I have had people compliment me on my teeth. The only downfall is that it's a bit pricey for the tube size, but compared to professional teeth whitening, it's a bargain. It's the best!

I’m a teeth person. It’s the first thing I notice when looking at someone. This toothpaste has a great taste and make your mouth feel clean and refreshed. I love the whole line of products from this brand the only reason I’m leaving off a star is because while it does help whiten and keep teeth white. I didn’t notice the shade difference mentioned on the box but I will say I do have white teeth so it could be for some who need a little extra pick me up and get their teeth whiter. With everything that can stain our teeth you can’t go wrong with it. I do believe it will keep teeth white or if your in need of a few shades difference I would recommend picking this up and giving it a try. You can’t go wrong either way!!

[This review was collected as part of a promotion.] I have been using Colgate Optic White Stain Prevention for a week now and all I can say is wow! I guess my other toothpaste wasn't doing the job. My teeth now are getting whiter and you can tell after brushing when you rub your tongue against your teeth they are squeeky clean and I love it! I will be looking out for this product in stores in the future, Its good stuff.

[This review was collected as part of a promotion.] The whiting in the Advanced Optic White has power! After a couple of uses, my teeth are whiter and brighter. My husband even commented on how my smile seems more open due to my teeth looking healty. The taste is not overpowering, which i like. It is subtle, not overly minty or stingy, especially since having the hydrogen peroxide. I highly recommend especially if you are scared to smile as your teeth are not as white as you would like. This product will help!

[This review was collected as part of a promotion.] I've tried the Colgate Optic White toothpaste before but was interested in how the advanced version compares. I enjoyed this toothpaste after several uses and feel the effects are better than the regular optic white. I'd consider buying this toothpaste and recommend to others who would like to whiten their teeth.

[This review was collected as part of a promotion.] I loved this toothpaste! I am a daily coffee and soda drinker and that can leave my teeth looking less than sparkling white. Just daily use of this toothpaste helped to brighten my teeth quite significantly.

[This review was collected as part of a promotion.] Our whole family has been using this toothpaste twice a day for the past few days, and we love it! It isn't spicy, so our children have been enjoying it too. Just squeeze a small amount on your toothbrush, we like to run our toothbrush under a little water, and brush away. I love the fact that it contains hydrogen peroxide. It leaves your mouth feeling unbelievable clean. I have already told multiple people about this toothpaste. It's quickly become one of my favorites! It's definitely a must try.

[This review was collected as part of a promotion.] I waited 2 weeks to give an opinion on my experience since this toothpaste advertised it would take that long to see a whiter appearance. Sadly, i didnt see anu difference at all which i kinda figured. I do loke that the paste is noce and firm so ot doesnt leave a mess on your toothbrush or sink. Great flavor as well. I will not be purchasing this product in the future since i did not see results.