[This review was collected as part of a promotion.] I used this product for 1 week, brushing two times a day. I found that after brushing my breath was fresh and my teeth felt smoother than when using my previous toothpaste. I was hoping to see an immediate whitening result, but within the 1 week of use I have not seen a noticeable difference in the whitening of my teeth. I am hoping with prolonged use, two weeks or more, I will see a difference in the witness of my teeth. In all, I like this toothpaste!! It takes care of all my dental need such as cavity prevention, providing fluoride, Providing formula for whitening teeth and removing stains, and lastly it is safe or the enamel of my teeth. I especially like how my teeth feel smooth and grime free upon brushing....better than other toothpastes I have used in the past!

This toothpaste is the best it makes my teeth very white and it makes my breath smell super good in the morning great for a toothpaste but it does have fluoride in it that’s not a plus but other than that it’s pretty good Colgate Optic White Advanced Teeth Whitening Toothpaste Sparkling White 32 Ounce

[This review was collected as part of a promotion.] I really like the flavor and how foamy the toothpaste gets when brushing. It gives an overall feeling of fresh and clean which is ideal in a toothpaste. I have not used it long enough to see the whitening effects but I would recommend this based on the experience I have had so far.

[This review was collected as part of a promotion.] A review is requested too soon to fully test and vet results, but I will say that the flavor is nice. I personally now have more sensitive teeth after professional whitening, so I would not recommend this for anyone else that also has more sensitive teeth or gyms.

[This review was collected as part of a promotion.] Very Impressed with this toothpaste, Extra clean fresh breath almost as if just used a mouth wash. Also has a nice strong minty sensation. Time will tell if the whitening of the teeth works! This is a must try for those thinking about trying a new tooth paste!

[This review was collected as part of a promotion.] I have been using my Colgate Optic White Advanced toothpaste as recommended at least two times a day and I am starting to notice a difference. My teeth are looking much white than they did a couple of weeks ago. I am not a fan of the toothpaste taste, but I can definitely see a difference happening to my teeth.

[This review was collected as part of a promotion.] I have been using the Colgate Optic White Advanced toothpaste for sometime now and I feel like I have seen some improvements in the appearance/color of my teeth. I would recommend for individuals that want to work on brighting their teeth slowly.

Colgate is the best. I don't care for gels, only the paste. This is great. The only thing I can't shake is a subtle taste of cloves. It's not a bad thing, but it doesn't list it as an ingredient. It baffles me. Regardless, Colgate is always a winner and whitening makes it even better.

[This review was collected as part of a promotion.] Absolutely astonished on how white and clean my teeth are. Tasted great and felt great when brushing them. Gentle and easy to use. Love the tube its easy to put paste on toothbrush. I drink alot of cofee and tea and didn't have stains.

My family and I swear by this toothpaste. My dentition is very important to me and keeping white teeth is extremely necessary in my household. This helps with whitening, and fresh breath. I buy it in bulk and take it with us on every trip or vacation