[This review was collected as part of a promotion.] I have never used a stain prevention tooth paste before, so this was new to me. and I received this item as a sample for an honest review. The flavor was a little off. Its minty but has something else that stands out. Im assuming its whatever prevents the staining thats strong. Its not bad that I wouldnt use he tooth paste, but it was what I noticed first. With that being said, I can feel this clean my teeth. Its stronger then regular tooth paste. I will continue to use this sample, and see if after 6 weeks it has done anything different to my teeth.

[This review was collected as part of a promotion.] This toothpaste foams up well and leaves my mouth feeling clean and fresh. I've only used it for a week so I don't know how much it brightens your teeth yet. Some whitening toothpastes can irritate my gums but I have no problem with this toothpaste.

[This review was collected as part of a promotion.] The Colgate smells like mint, and helps with the stain. When used, the Colgate Optic White Advanced that I received for free, gives off heat (burning sensation) in the month. This heat was also felt on the tongue, and it prevented me from getting that mint flavor (that I smell) as a taste. On the other hand, the burning simmers after brushing for a while. In addition, it felt like a deep clean is done every time I'm finish brushing my teeth. I like that the Colgate helps with the stain but wish it had a more favorable taste with less heat.

[This review was collected as part of a promotion.] This is brilliant because I was just telling my friend who's selling. Popular MLM peer to peer whitening product that says it's all natural but that natural ingredient is a white paint like for houses. I told her to keep it effectively naturally is to rinse her toothbrush post brushing in peroxide and rub it across her teeth for a couple seconds, this keeps the stains at bay and it gentle but I got through a lot of peroxide and it splashes sometimes! This toothpaste has the same 2% peroxide that the brown bottle peroxide has, infused inside it, you kill two birds with one stone and my mouth feels so much cleaner and have a sparkle after! Matte white is not desirable to me, I like a shine on my smile.

[This review was collected as part of a promotion.] This toothpaste has a strong flavor that makes your mouth feel so refreshed! It tastes like those white wintergreen mints so your breath is so fresh afterwards with a nice cooling sensation. I love the way it makes my mouth feel and the whitening aspect is a nice bonus!

[This review was collected as part of a promotion.] This is an average toothpaste that has a normal scent and okay performance as a toothpaste. Just found out some of the reviews saying that the toothpaste doesn't seem real... I could see why the people said it. It's just an average. I'll pay a bit more for a better product. The teeth, you get only 2 chances. You already lost one chance in youth and what we have now is final. We gotta think smart to be honest haha. Affordable and okay, but I'm not buying it again. It doesn't taste bad, it's nice but it's too subtle. You don't feel that freshness that I feel with other products of this brand.

[This review was collected as part of a promotion.] I am surprisingly happy with the Colgate optic white whitening toothpaste! I am a very particular person and have been using crest pro-health sensitivity for years because I usually experience a little sensitivity during brushing and I am happy to say I didn't not experience any sensitivity with this toothpaste. My family enjoys the warm frothiness produced when using it. I would recommend this product to anyone looking for a gentle whitening brushing routine.

[This review was collected as part of a promotion.] Although it does not change the whiteness of your teeth a great deal, it still makes a slight difference and overall is a good toothpaste-- leaves teeth feeling clean with a pleasant mint taste that is not too strong.

[This review was collected as part of a promotion.] I loved that I could see a difference in this toothpaste almost immediately. I do have sensitive teeth and this didn't irritate my teeth or gums. The flavor isn't overpowering so it didn't burn when I used it or hurt my taste buds.

[This review was collected as part of a promotion.] Absolutely astonished on how white and clean my teeth are. Tasted great and felt great when brushing them. Gentle and easy to use. Love the tube its easy to put paste on toothbrush. I drink alot of cofee and tea and didn't have stains.