[This review was collected as part of a promotion.] I'm not a fan of paste-toothpaste. I prefer gel. So, I don't even buy unless it is a gel. I wouldn't e never even tried this unless I was sent the sample but I'm glad I did because I actually love it. I taste great and gets my teeth cleaner than any other toothpaste I've ever tried. Also, I just recently had my teeth whitening at my dentist and this toothpaste has allowed my teeth to remain white even though I smoke. It's great!

Colgate offers good value for money, being affordable, widely available, and long-lasting, though premium variants can be pricier. Its packaging is practical, with easy-to-use squeeze tubes and flip-top caps, though some plastic packaging may not be the most eco-friendly. The ingredients typically include fluoride for cavity protection, abrasives for cleaning, and SLS for foaming, though some formulas still contain artificial ingredients that natural brands avoid. In terms of effectiveness, Colgate is proven to fight cavities, whiten teeth, and improve gum health, depending on the variant. The flavors are mostly minty, providing a fresh and long-lasting taste, though some options offer milder or herbal flavors. Overall, it’s a reliable toothpaste brand, but those seeking natural or eco-friendly alternatives may prefer other options.

[This review was collected as part of a promotion.] My daughter has used this twice a day for a week. There is a slight difference. Over time I think her teeth will change a shade or two. I think this would be great for whitening maintenance after using whitening strips

[This review was collected as part of a promotion.] This product does a nice job of getting rid of some of those coffee and tea stains. After using, my teeth were noticeably whiter. I still feel like, as a daily coffee/tea drinker, that nothing prevents my teeth from getting darker after that morning joe, but this at least made me feel like I wasn't constantly just adding more and more discolor to my teeth. Also, this style of tooth paste tube is always so messy! I wish they would figure out a different style.

[This review was collected as part of a promotion.] I'm a years-long Crest 3D White user. It's my favorite and keeps my mouth feeling clean all day-so this one had that to live up to. As far as whitening-not much. I haven't used it much longer than a week,but it promises results in 4 days. It's a very thick gritty paste and does make your mouth feel clean-for a while. Not long though. I will finish this tube or give it to my fiancé,but I will not repurchase. It's definitely better than some I have tried,but not good enough.

[This review was collected as part of a promotion.] I love the fresh cool taste and also have notice teeth are whiter. I've been a COLGATE user for years, the COLGATE OPTIC WHITE is terrific and not only are my teeth whiter but the taste is like a mouth wash....love COLGATE products...will be ordering more. Thanks, happy customer!

[This review was collected as part of a promotion.] I really like that it foams up really makes you feel like you're getting your teeth really cleaned and the flavor is not overpowering you're not gonna carry the flavor all day your mouth which is really annoying and I really like the design on the bottle standalone

[This review was collected as part of a promotion.] I see it for two weeks for me to have an honest opinion, I have been using it everyday mornings and nights and I can honestly tell you that it's amazing. It has a great taste and my teeth are whiter.

[This review was collected as part of a promotion.] This toothpaste gets my teeth really clean and my mouth refreshed. I have already noticed my teeth looking whiter and more sparkling in the two weeks I've been using this. At first the taste kind of got to me but it has grown on me. Do wish this was not so thin when you start getting around your mouth to brush, as it can be messy. Otherwise, it does seem to be doing a great job.

[This review was collected as part of a promotion.] This toothpaste has a strong flavor that makes your mouth feel so refreshed! It tastes like those white wintergreen mints so your breath is so fresh afterwards with a nice cooling sensation. I love the way it makes my mouth feel and the whitening aspect is a nice bonus!