[This review was collected as part of a promotion.] This toothpaste is great. Leaves your breath feeling clean immediately. I am a coffee drinker, so to have a toothpaste that can help with stain prevention is perfect. I will continue to use this toothpaste.

[This review was collected as part of a promotion.] This toothpaste is awesome. It leaves my mouth feeling and smelling fresh. I drink a lot of black coffee and tea and wad super happy to discover this toothpaste helps to remove the stains from both.

[This review was collected as part of a promotion.] I really like this product. Not only have my teeth gotten shades whiter, I like the taste. Colgate optic white does what it is suppose to do and it is not harsh on my teeth. I will but this product again.

[This review was collected as part of a promotion.] I'm always looking for something for stain prevention because of all the coffee I drink and this toothpaste works! It helps whiten and prevents stains from staying on my teeth. I like the taste and gives my teeth a clean mouth feel. I can tell the difference between using this toothpaste and a regular one. Would definitely purchase and recommend.

[This review was collected as part of a promotion.] I think this is the best whitening tooth paste i have ever used! It made my teeth so much whiter and with the quickness!! It didnt take months- it took like 2 weeks and didnt hurt my teeth or make them more sensitive- i have sensitive teeth so i cant generally use this kind of thing and it nit hurt real bad! I say go with this if your trying to whiten your teeth-quickly!

[This review was collected as part of a promotion.] We always prefer Colgate paste in my family , we don't like any other brand or whatsoever when it comes to brushing our teeth , but this optic white toothpaste is like the same as my old Colgate toothpaste, I don't feel any difference or teeth whitening as it was so hyped up in the package. I like Colgate toothpaste overall.

Colgate is the best. I don't care for gels, only the paste. This is great. The only thing I can't shake is a subtle taste of cloves. It's not a bad thing, but it doesn't list it as an ingredient. It baffles me. Regardless, Colgate is always a winner and whitening makes it even better.

[This review was collected as part of a promotion.] I love the fresh cool taste and also have notice teeth are whiter. I've been a COLGATE user for years, the COLGATE OPTIC WHITE is terrific and not only are my teeth whiter but the taste is like a mouth wash....love COLGATE products...will be ordering more. Thanks, happy customer!

[This review was collected as part of a promotion.] I think of Colgate Advanced Optic as a more economical solution for tooth paste whitener than a Rembrandt or other $10+ products. This version seems like it's getting closer to the quality of product of the more expensive brands.

[This review was collected as part of a promotion.] I really like this toothpaste. I'm a coffee and red wine drinker and have surface stains on my teeth. Using Optic Whitening toothpaste really helped remove these stains and no issues with sensitive teeth.