[This review was collected as part of a promotion.] I love the fresh cool taste and also have notice teeth are whiter. I've been a COLGATE user for years, the COLGATE OPTIC WHITE is terrific and not only are my teeth whiter but the taste is like a mouth wash....love COLGATE products...will be ordering more. Thanks, happy customer!

[This review was collected as part of a promotion.] I've tried the Colgate Optic White toothpaste before but was interested in how the advanced version compares. I enjoyed this toothpaste after several uses and feel the effects are better than the regular optic white. I'd consider buying this toothpaste and recommend to others who would like to whiten their teeth.

[This review was collected as part of a promotion.] This toothpaste is awesome. It leaves my mouth feeling and smelling fresh. I drink a lot of black coffee and tea and wad super happy to discover this toothpaste helps to remove the stains from both.

[This review was collected as part of a promotion.] I love this Optic White Advanced Toothpaste! My teeth feel as clean as when I go to the dentist and I believe I see a whitening of my teeth as well! The minty fresh taste leaves my breath sparkling clean and I am a fan for life of this Colgate product!

Colgate offers good value for money, being affordable, widely available, and long-lasting, though premium variants can be pricier. Its packaging is practical, with easy-to-use squeeze tubes and flip-top caps, though some plastic packaging may not be the most eco-friendly. The ingredients typically include fluoride for cavity protection, abrasives for cleaning, and SLS for foaming, though some formulas still contain artificial ingredients that natural brands avoid. In terms of effectiveness, Colgate is proven to fight cavities, whiten teeth, and improve gum health, depending on the variant. The flavors are mostly minty, providing a fresh and long-lasting taste, though some options offer milder or herbal flavors. Overall, it’s a reliable toothpaste brand, but those seeking natural or eco-friendly alternatives may prefer other options.

[This review was collected as part of a promotion.] I use this Optic White® Advanced Toothpaste after received as a sample. I brush my teeth twice a day and use this product. I love the flavor and texture, but the withening result may need more time to see.

[This review was collected as part of a promotion.] Although it does not change the whiteness of your teeth a great deal, it still makes a slight difference and overall is a good toothpaste-- leaves teeth feeling clean with a pleasant mint taste that is not too strong.

[This review was collected as part of a promotion.] My teeth and gums feel fresh and clean...did also whiten my teeth! Much better than I expected... I cant wait to see how much my teeth bling after prolonged use. The taste was good, not great but not bad

[This review was collected as part of a promotion.] So, I must start by saying how I didn't expect this toothpaste to be this great! Normally, most are kind of the same or work good enough that I don't notice a difference, however the last Colgate product I reviewed changed my opinion of toothpaste and I never thought anything would be better but this is just as good!! It's better in the whitening department, cleans perfectly, gives great breath, and I feel secure knowing that my teeth & my family's teeth will be protected. So for testing the Optic White we used the toothpaste by itself for awhile then we started using the Optic White in the morning and our other Colgate toothpaste Renewal which became our favorite from testing it here, we use that in the pm hours & both work great together. I'm so happy to that we got picked to try this Optic White because it is amazing!!!

[This review was collected as part of a promotion.] This product does a nice job of getting rid of some of those coffee and tea stains. After using, my teeth were noticeably whiter. I still feel like, as a daily coffee/tea drinker, that nothing prevents my teeth from getting darker after that morning joe, but this at least made me feel like I wasn't constantly just adding more and more discolor to my teeth. Also, this style of tooth paste tube is always so messy! I wish they would figure out a different style.