[This review was collected as part of a promotion.] I loved my free sample of Colgate optic white stain prevention I received from Home Tester Club. It works great and leaves your mouth feeling refreshed. It works great on coffee stains . I would definitely recommend.

[This review was collected as part of a promotion.] I typically opt for and prefer a gel toothpaste because I find paste toothpastes are just that, pasty and gritty. I found this toothpaste to be very pleasant, smooth and had a nice strong flavor@ it wasn't peppermint or spearmint but more of a winter mint taste (I'm thinking like 5 gum). The toothpaste really lathered up and cleaned my teeth leaving my teeth feeling smooth and my breath fresh.

[This review was collected as part of a promotion.] My husband and I use it every day. He loves it. I cannot tell if it is even working towards whitening my teeth, but in the toothpaste's defense, my teeth are pretty stained. It leaves my mouth fresh.

My family and I swear by this toothpaste. My dentition is very important to me and keeping white teeth is extremely necessary in my household. This helps with whitening, and fresh breath. I buy it in bulk and take it with us on every trip or vacation

I have been using this toothpaste for years and it has made my teeth a lot whiter. I can’t bleach my teeth right now because I have invisilign with buttons so I use this to keep them from getting yellow. Colgate Optic White Advanced Teeth Whitening Toothpaste Sparkling White 45 Oz

My daughter bought this product and I was so impressed on how white her smile became. I bought this product for my husband and I. I’ve tried other products but the active ingredients in this product does the trick. Our smiles are brighter and has removed the coffee stains on our teeth. I feel this is a great value for your money and worth the investment.

[This review was collected as part of a promotion.] My daughter has used this twice a day for a week. There is a slight difference. Over time I think her teeth will change a shade or two. I think this would be great for whitening maintenance after using whitening strips

[This review was collected as part of a promotion.] This is a great toothpaste that is mild, yet effective. A lot of whitening toothpastes are very abrasive, but this one feels more gentle. We noticed a difference in the whiteness of our teeth within a couple uses. The taste is minty enough to leave your mouth feeling clean and fresh, but not so strong that it makes your mouth burn and eyes water. Also, I appreciate the flip top cap, which makes things much easier than a screw on cap. I would definitely recommend Colgate Optic White Advanced Stain Prevention!

I smoke and drink coffee. I've been using this toothpaste for years and that's all I need to do to keep my teeth white. I've tried many different whitening toothpastes over the years, and once I tried optic white I never used anything else again. I don't even need to bleach my teeth this toothpaste does so well. My teeth are pretty white just from using this alone. An added bonus is, it doesn't cause sensitivity or appear to wear away enamel. My dentist visits always go well, and they are always surprised to find I smoke and drink coffee and still have nice white teeth. 1000% recommended.

[This review was collected as part of a promotion.] I'm very happy with the Colgate® Optic White® Advanced Stain Prevention. The taste is minty and refreshing but not overpowering. It leaves my teeth feeling clean for a long time. It also has improved the overall color of my teeth, but it will probably take some time to notice it more. I recommend this toothpaste to everyone!